At Tybitx, we provide HR professional services rooted in Transition Management, empowering companies to achieve their goals through innovative strategies that bring incomparable results. At Tybitx, we ensure that we are always ahead of the curve, discovering optimal solutions through our passion for continuous learning. Every service offered is a product of our free-thinking mindset, ensuring dynamic decision-making and alignment with the strategic vision of our clients, giving clients exactly what they need to succeed.
Our commitment to excellence ensures that talent goals must be attained by organizations, yielding growth and profitability for our clients. We leverage our expertise and experience to enable organizations to unlock their full potential and thrive in today’s ever-changing competitive landscape.
We are recruiting to fill the position below:
Job Title: Social Media Manager
Location: Lagos
Employment Type: Full-time
Work Mode: Physical
Summary
The Social Media Manager is responsible for developing, implementing, and managing the company'ssocial media strategy across all major platforms, with a strong focus on the Nigerian market.
The role involves creating culturally relevant content, building brand awareness, engaging with customers, and driving both online and in-store traffic.
It requires deep knowledge of social media marketing, strong communication and analytical skills, cultural sensitivity, and the ability to adapt strategies to Nigeria’s dynamic digital landscape.
Key Responsibilities
Social Media Strategy & Planning (Nigeria-Specific)
Content Creation & Curation (Culturally Relevant)
Community Management (Engaging with Nigerian Customers)
Social Media Advertising (Targeting the Nigerian Audience)
Social Listening & Analytics (Monitoring Nigerian Social Media)
Platform Management (Adapting to Nigerian Internet Access)
Team Collaboration & Cross-Cultural Communication.
Success Indicators
Increase in brand awareness among the target audience in Nigeria.
Growth in followers and engagement across social media platforms.
Website traffic and sales generated from social media channels within Nigeria.
Positive brand sentiment and online reputation among Nigerian consumers.
Improved customer satisfaction and loyalty.
Effective communication and engagement with the Nigerian online community.
Successful implementation of social media campaigns tailored to the Nigerian market.
Experience & Qualifications
Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
3-5 years of experience in social media marketing, with a proven track record of success in the Nigerian market.
Experience working for a retail company or a consumer-facing brand in Nigeria is a plus.
Strong understanding of the Nigerian social media landscape, including popular platforms, influencers, and trends.
Demonstrated ability to create engaging and culturally relevant content.
Experience managing social media advertising campaigns targeted to the Nigerian audience.
Proficiency in using social media management tools and analytics platforms.
Skills & Competencies:
Social Media Marketing Expertise
Content Creation & Storytelling
Community Management
Social Media Advertising
Social Listening & Analytics
Communication & Interpersonal Skills
Cultural Sensitivity & Awareness
Adaptability & Problem-Solving
Language Proficiency (English and a major Nigerian language preferred).