Sales Manager at a Pipes & Adult Sanitary Pad Company - Lesso Group

Lesso Group - Our client, a Pipes & Adult Sanitary Pad company, is recruiting suitably qualified candidates to fill the position below:

Job Title: Sales Manager

Location: Victoria Island, Lagos
Employment Type: Full-time

Responsibilities
Strategic Sales Planning:

• Develop and implement sales strategies for both product divisions (Pipes and Adult Sanitary Pads) to achieve revenue, volume, and profit targets.
• Conduct market analysis to identify new business opportunities, potential markets, and customer segments.
• Set regional and national sales targets aligned with company growth objectives.
• Design and execute pricing and distribution strategies to maintain competitiveness.

Sales Operations & Team Management:

• Lead, train, and supervise the sales team across both product lines.
• Assign territories, set performance goals, and monitor sales activities daily/weekly.
• Ensure effective communication and collaboration between the sales team, marketing, logistics, and production units.
• Conduct regular performance reviews and provide coaching to improve efficiency and motivation.

Market Development & Customer Relationship:

• Identify and develop relationships with key customers, including distributors, wholesalers, retailers, contractors, pharmacies, and supermarkets.
• Expand the company’s market reach across various regions (urban, semi-urban, and rural).
• Build and maintain long-term relationships with clients through excellent service and consistent follow-up.
• Negotiate contracts, payment terms, and sales agreements with clients and distributors.

For Pipes Division:

• Promote and sell pipes, fittings, and related products to construction companies, plumbers, hardware dealers, and project contractors.
• Conduct product presentations and technical demonstrations for clients and industry partners.
• Monitor competitor pricing, market share, and trends in the construction and plumbing materials market.
• Collaborate with the technical team to ensure customers receive the right specifications and after-sales support.

For Adult Sanitary Pad Division:

• Drive retail and wholesale distribution across pharmacies, supermarkets, open markets, and health centers.
• Plan and execute brand activations, in-store promotions, and awareness campaigns.
• Work closely with marketing to design strategies that enhance brand visibility and consumer loyalty.
• Track sales performance, customer feedback, and market acceptance of new product variants.

Reporting & Performance Monitoring:

• Prepare detailed weekly, monthly, and quarterly sales reports for management review.
• Analyze sales data to identify trends, challenges, and opportunities.
• Manage sales budgets, pricing margins, and promotional expenses efficiently.
• Provide forecasts and business insights to support production and inventory planning.

Compliance & Ethical Practices:

• Ensure all sales operations comply with company policies, legal, and regulatory standards.
• Uphold ethical selling practices and represent the company’s values in all interactions.
• Monitor distributor compliance with sales agreements, pricing policies, and territory assignments.

Cross-Functional Collaboration:

• Collaborate with the Marketing Department to align sales campaigns and product launches.
• Work with the Logistics and Production Teams to ensure timely product availability and delivery.

Performance Objectives:

• Achieve quarterly and annual sales targets for both product categories.
• Increase market share and brand recognition across key territories.
• Optimize the performance of the sales team and improve distribution efficiency.
• Provide strategic input for product development and market expansion.

Requirements

• Candidates should possess relevant qualifications with experience.

Salary
N250,000 - N300,000 / Month.

Application Closing Date
20th November, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online