Product Marketing & Brand Manager (Remote) at DTECH Centrix Plus Limited

DTECH Centrix is a leading career and education consultancy company that guides individuals toward successful career paths.

We are recruiting to fill the position below:

Job Title: Product Marketing & Brand Manager

Location: Remote
Employment Type: Full-time

Job Description

• Are you a visionary marketer and creative brand strategist passionate about bringing innovative products to life?
• Pathfinder Consulting is seeking a Product Marketing & Brand Manager to lead the launch, positioning, and go-to-market strategy of our new career and job search app — designed to empower professionals across Africa and beyond.
• This is your opportunity to shape how job seekers, career professionals, and employers perceive, connect with, and trust our brand as we redefine the future of career development and employment solutions.
• As the Product Marketing & Brand Manager, you will play a pivotal role in driving our app’s go-to-market strategy and brand presence from concept to launch.
• You’ll blend creativity, strategic marketing, and storytelling to build strong brand affinity and product adoption.
• From identifying user insights to crafting compelling campaigns, you’ll ensure every touchpoint — advertising, social media, partnerships, and product experience — reflects our mission to inspire and advance careers.
• This role is ideal for someone who’s both analytical and creative — a marketer who uses data, design, and narrative to create meaningful brand impact.

Key Responsibilities
As our Product Marketing & Brand Manager, you will:

• Develop and execute go-to-market strategies and brand positioning for the Pathfinder job search app.
• Define and manage the product’s value proposition, messaging, and storytelling framework across all marketing channels.
• Collaborate with the product and tech teams to align marketing strategies with user needs and app features.
• Plan and lead creative launch campaigns, digital storytelling, and brand communications.
• Oversee the creation of marketing assets — including videos, visuals, ads, landing pages, and email content.
• Conceptualize and produce short-form videos (15–60 seconds) for platforms such as TikTok, Instagram, and YouTube.
• Conduct market, user, and competitor research to inform product positioning and creative direction.
• Manage influencer, partnership, and community campaigns that drive awareness and engagement.
• Track campaign performance (CTR, CAC, engagement, conversions) and optimize for growth.
• Build and maintain brand guidelines, templates, and content libraries for internal and external use.
• Work closely with designers, videographers, and creative partners to deliver high-quality marketing materials.

What Success Looks Like (KPIs)

• Successful, high-impact app launch and campaign performance.
• Consistent and memorable brand identity across all platforms.
• Improved engagement, conversion, and retention metrics.
• Timely delivery of marketing and creative materials at top quality.
• Increased brand visibility, trust, and user adoption.
• Actionable insights and trend analyses that inform marketing decisions.

Requirements & Qualifications
To excel in this role, you should have:

• 4 – 6+ years of experience in product marketing, brand management, or creative strategy—preferably within tech, lifestyle, or digital product brands.
• Proven experience launching or scaling a digital product or mobile app.
• A strong portfolio showcasing your ability to drive user engagement through creative campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools.
• Strong storytelling, copywriting, and visual communication skills.
• Working knowledge of digital ad platforms (Meta Ads, TikTok Ads, Google Ads).
• Data-driven mindset with experience analyzing campaign results to refine marketing efforts.
• Ability to manage multiple projects, collaborate across teams, and meet deadlines remotely.
• Deep understanding of African professional audiences, career aspirations, and market dynamics.

Preferred Tools You’ll Use:

• Design: Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Collaboration: Figma, Canva Pro
• Project Management: Notion, Asana, ClickUp
• File Management: Google Drive or Dropbox
• Ad Platforms: Meta Business Suite, TikTok Ads Manager, Google Ads.

Salary
N350,000 / month.

Application Closing Date
30th October, 2025.

How to Apply
Interested and qualified candidates should send their CV / Resume, Portfolio or links to past campaigns or creative work, and a short note (max 300 words) describing your most successful product marketing or brand campaign — what you did, the results, and what you would improve if you did it again to: hr@mypathfinderconsulting.com using "Product Marketing & Brand Manager – [Your Name]" as the subject of the mail.