Head of Marketing at Domeo Resources International (DRI)

Domeo Resources International (DRI) is a prolific organisation which proffers HR and Management Consultancy solutions premised on excellence and innovation. DRI analyses various organisational problems, develops improvement plans, deploys those plans and monitors the plans to ensure improved organisational performance.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full-time
Reports to: Managing Director
Direct Reports: Marketing Team, Digital Marketing Executives, PR/Communications Officer

Main Function

• The Head of Marketing will be responsible for developing and executing comprehensive marketing strategies that promote the company’s brand, drive customer engagement, and support business growth.
• This role oversees all marketing activities, including brand management, digital marketing, advertising, public relations, and market research.
• The ideal candidate must be creative, strategic, and analytical, with a proven ability to lead teams and deliver measurable marketing results.

Role Responsibilities
Strategic Planning and Brand Management:

• Develop and implement marketing strategies that align with the company’s vision and business objectives.
• Strengthen brand positioning and ensure consistent messaging across all platforms.
• Plan and execute campaigns that enhance brand visibility and reputation.

Marketing Execution and Campaign Management:

• Lead the design and rollout of marketing campaigns (online and offline) to increase customer acquisition and retention.
• Manage advertising, content creation, promotions, and sponsorship activities.
• Ensure the effective use of marketing budgets and resources to achieve optimal ROI.

Digital Marketing and Market Research:

• Oversee all digital marketing initiatives including SEO, social media, email marketing, and web analytics.
• Conduct market research to identify trends, opportunities, and consumer insights.
• Monitor competitors’ strategies and recommend proactive marketing responses.

Team Leadership and Collaboration:

• Supervise, coach, and motivate the marketing team to achieve departmental and organizational goals.
• Foster collaboration with sales, operations, and product teams to ensure alignment in strategy and execution.
• Conduct regular performance reviews and support staff development through training and mentorship.

Reporting and Analysis:

• Prepare and present marketing performance reports to management.
• Track KPIs such as lead generation, conversion rates, and brand engagement metrics.
• Analyze campaign outcomes to refine strategies and improve future performances.

Qualifications and Requirements
Education and Certifications:

• HND or B.Sc in Marketing, Business Administration, Mass Communication, or a related field.
• Professional certification in Marketing (e.g., CIM, NIMN, or equivalent) is an added advantage.

Experience:

• Minimum of 5 – 7 years experience in marketing, with at least 2 years in a managerial or leadership role.
• Proven track record in strategic marketing, brand management, and digital campaigns.
• Experience in hospitality, FMCG, or service-oriented industries is desire.

Skills:

• Strategic and Creative Thinking
• Ability to design and execute innovative marketing strategies that drive measurable results.
• Strong analytical mindset for data-driven decision-making.
• Leadership and People Management.
• Proven ability to lead, mentor, and inspire a marketing team.
• Strong coordination and organizational skills.
• Brand and Communication Excellence
• Exceptional verbal, written, and visual communication skills.
• Ability to manage media relations, public engagements, and brand storytelling.

Digital Marketing Proficiency:

• Proficiency in social media marketing, SEO, SEM, and analytics tools.
• Adept at using technology to optimize marketing campaigns and monitor performance.
• Business Acumen and Problem-Solving
• Excellent understanding of market dynamics, consumer behavior, and revenue growth strategies.
• Strong ability to handle multiple projects and deliver under tight deadline.

Application Closing Date
30th November, 2025.