Go-To-Market Lead at straitPay

straitPay is rebuilding how African businesses move money across borders — starting with Nigerian SMEs. We're launching a new product and go-to-market motion built on hard-earned lessons, deep regulatory expertise, and insights from thousands of past users.

straitPay helps Nigerian businesses make fast, transparent, and affordable cross-border payments. Our new direction is focused, bold, and designed to win. We’re a small team with big ambitions, backed by years of experience and a fresh operating model. With the right strategy, people, and product — we’re ready to execute.

We are recruiting to fill the position below:

Job Title: Go-To-Market Lead

Location: Ikoyi, Lagos
Employment Type: Full-time

Bad News
This role isn’t right for you if…

• You’re more comfortable analysing strategy than executing it.
• You prefer well-established processes over building from scratch.
• You’re not familiar with selling into the SME space in Nigeria.

Good News
You’ll love this role if…

• You want to own a critical function in a fast-moving startup.
• You know how to grow a product from 0 to 1 — and 1 to 100.
• You care deeply about emerging markets and making finance fairer.
• You’re entrepreneurial, energetic, and enjoy solving big problems with small teams.

Your Mission

• Launch and scale a GTM engine that acquires active business users in record time, drives revenue growth, and positions straitPay as the trusted solution for Nigerian SMEs making international payments.

What success looks like:

• Active business users acquired in record time (metrics to be discussed during interviews).
• Strong, measurable channel performance (content, paid, referrals, outbound, etc.).
• Clear product-market fit and scalable conversion processes.
• Consistent revenue and transaction volume growth month over month.

Summary

• You’ll lead the growth strategy for a mission-driven fintech company, working directly with the founders to take straitPay from launch to scale. If you’re ready to build something meaningful and impactful in African fintech — this is the role for you.

Duties & Responsibilities

• Design and lead the GTM strategy.
• Own commercial KPIs — including acquisition, activation, and retention.
• Oversee multi-channel user acquisition efforts.
• Lead messaging, positioning, and brand communication.
• Build partnerships that drive distribution and brand trust.
• Manage GTM budget and vendor relationships.
• Collaborate with Product, Engineering, and Ops to align the roadmap with market feedback.
• Report on performance to the leadership team and investors.

What you'll bring to the table

• 5–7years in growth, sales, or marketing roles (bonus if in Fintech or SaaS).
• A deep understanding of Nigerian SMEs and what moves them.
• Proven ability to generate and convert leads in cost-effective ways.
• Strong ownership mindset and bias for action.
• Excellent communicator — written, visual, and verbal.

Nice to Haves:

• Experience in a VC-backed startup or high-growth company.
• Familiarity with payments, FX, or B2B financial services.
• Existing network in the Nigerian SME ecosystem.
• Light experience in product marketing or user onboarding flows.

Our values, and yours:

• Trust first: we earn it with users, and each other.
• Move with clarity: we take action based on insight and intention.
• Win together: this only works if we do it as a team.
• Raise the bar: always looking to improve what we do and how we do it.

What you'll get:

• A critical role in a company solving real-world problems.
• The freedom and ownership to shape GTM from the ground up.
• A small, ambitious, and supportive team.
• Transparent leadership and room to grow with the company.

Hours & Location:

• Full-time, 40 hours/week.
• Nigeria-based preferred, hybrid or remote possible.

Application Closing Date
15th November, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online