Data Analyst - Marketing at Kuda Bank

Kuda is a full service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly and save more. We raised the largest seed round ever seen in Africa, and completed a Series A funding round in February 2021, led by some of the world's smartest venture capital investors. With offices in London (our HQ), Lagos and Cape Town, and further offices opening across Africa during 2021, Kuda is fast becoming recognised as the leading 'Neobank' for Africans.

To help us grow into the company that can bring meaningful change to the way people across Africa get access to great financial products and services in order to take control of their personal finances, we are actively looking for bright, talented, driven people who are excited by our mission. If this sounds like a great way to spend your valuable time, then please get in touch with us.

We are recruiting to fill the position below

Job Title: Data Analyst - Marketing

Location: Lagos 
Job Type: Full-time

Role Overview

• Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioural data to establish valuable insights and ensure we make data-driven decisions around acquisition efforts, as well as product and channel experiments.
• Our Data Analysts help solve complex problems and ensure we only focus on the highest ROI growth tactics. 

Responsibilities

• Support our cross-functional team with end-to-end analyses on key marketing initiatives.
• Understand our business drivers and KPIs in order to provide actionable insights and data-driven recommendations.
• Use data (across ad partners, CRM platforms and internal data sources) to understand our customers better as well as identify opportunities to improve acquisition, engagement, retention, referral and revenue. 
• Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key growth metrics and experiment results.
• Build and maintain growth-owned data models.
• Support integration and completeness between our growth analytics stack and the central data ecosystem. 
• Develop, own and champion how we leverage data from our growth analytics stack. 
• Work closely with the growth marketing team to evaluate and improve marketing campaigns, including optimising paid ad campaigns, defining metrics, and setting targets.
• Work with the life-cycle marketing team to support customer segmentation and ensure data underpins performance analysis.
• Support all A/B testing efforts and champion experimentation best practices across the growth team by consistently providing clean and accurate data.
• Support the team to navigate the evolving privacy changes.

Requirements

• 3+ years of working experience as a digital marketing or growth data analyst.
• Strong understanding of mobile app technologies (CDP, Attribution, CRM)
• Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
• Have development experience with Business Intelligence tools like Looker
• High proficiency in SQL, experience with data modelling. 

Nice to have:

• Bachelor's Degree in CS, Statistics, Business, Economics, Engineering or related fields
• Experience in the Fintech or Gaming industry
• Knowledge of African markets
• Strong understanding of SKAdNetwork
• Experience with media mix modelling.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online