Digital Content Specialist at a Healthcare Institution - Elizabeth Maddeux Limited

Elizabeth Maddeux Limited - Our client, a healthcare institution committed to delivering quality health service-solutions across the nation, is recruiting to fill the position below:

Job Title: Digital Content Specialist

Location: Egbeda, Lagos
Employment Type: Full-time
Reports To: Marketing Manager / Head of Communications
Industry: Healthcare

Job Summary

• We are looking to employ a Content Creator on a full-time basis to drive the company's growth, and is primarily responsible for developing and executing engaging, high-quality content tailored to the healthcare industry’s audience in order to attract and secure new customers.
• The Content Creator will be responsible for developing and executing engaging, high-quality content tailored to the healthcare industry. This role involves conceptualizing, producing, editing, and managing digital content across multiple platforms to drive brand awareness, patient engagement, and service visibility.
• The ideal candidate is creative, detail-oriented, and passionate about simplifying complex healthcare topics into relatable, impactful storytelling.

Key Responsibilities
Content Strategy & Planning:

• Develop and manage a monthly content calendar that aligns with the company’s marketing goals, campaigns, and healthcare awareness initiatives.
• Collaborate with internal teams (e.g., pharmacists, marketing, HR, and patient services) to identify key themes, campaigns, and storytelling opportunities.

Content Creation & Execution:

• Generate creative content ideas (video, photo, graphics, blogs, reels, and infographics) tailored to the healthcare audience.
• Write, script, and produce engaging and informative healthcare-related content in line with brand tone and compliance standards.
• Shoot video contents using content ideas.
• Edit and finalize video content for social media and digital campaigns using modern editing tools (e.g., Adobe Premiere Pro, CapCut, etc.)

Social Media Management:

• Manage the company’s social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, X, etc.).
• Schedule and post approved content consistently across all digital platforms.
• Monitor engagement, respond to audience interactions, and maintain a professional and responsive online presence.
• Track analytics, insights, and campaign performance to optimize reach and engagement.

Collaboration & Compliance:

• Work closely with the Marketing and Pharmacy Retail Teams to ensure that all content meets healthcare communication standards and complies with industry regulations.
• Maintain confidentiality and accuracy when handling sensitive healthcare information.

Required Qualifications & Experience

• Bachelor's Degree or HND in Mass Communication, Marketing, Journalism, Digital Media, or related field.
• Minimum of 3-4 years experience in content creation, preferably in healthcare, wellness, a regulated industry or a media/ content creation focused role.

Skills & Key Competencies:

• Creative thinker with strong visual storytelling ability.
• Excellent writing and communication skills.
• Organized, detail-oriented, and able to manage multiple projects simultaneously.
• Up-to-date with social media trends, hashtags, and healthcare digital communication practices.

Target:

• Timely delivery of monthly content calendar.
• Growth in engagement rate and followers on social platforms.
• Quality and consistency of published content.
• Measurable increase in audience reach and campaign effectiveness, and more.

Compensation & Benefits

• Competitive Salary: N150,000 - N200,000 monthly
• Flexible working system
• Learning and growth opportunities.

Application Closing Date
20th November, 2025.

How to Apply
Interested and qualified candidates should send their CV and cover letter to: recruit@elizabethmaddeux.com using “Content Creator” as the subject of the email.