Sales Development Manager at Emel Corporate Solutions (ECS) Limited

Emel Corporate Solutions (ECS) Limited, established in 2009, is a leading provider of world class, purpose-to-fit solutions to the growing B2B sector in West Africa. Our founders have over fifty years’ experience of running diverse businesses in the country. ECS has the passion, creativity, experience and dedication to assist our clients to achieve sustainable business growth. Our impeccable reputation makes us the ideal expert to partner with to add value to any business.

We are recruiting to fill the position below:

Job Title: Sales Development Manager

Location: Isolo Lagos, Nigeria
Employment Type: Full-Time
Reports to: Business Head

About the Role

• We are seeking an ambitious and performance-driven Sales Development Manager (SDM) to drive revenue growth, expand market presence, and deliver on divisional performance goals.
• The SDM will focus on lead generation, pipeline conversion, and strategic account management across major FMCG, telecom, and corporate clients.
• You’ll lead front-end business development efforts — ensuring every client engagement aligns with the company’s growth objectives and performance framework.

Core Purpose

• To build and manage a high-performing sales pipeline that consistently converts opportunities into profitable business while achieving revenue, gross profit, and client satisfaction targets.

Key Responsibilities
Business Development & Pipeline Management:

• Identify, qualify, and nurture new business opportunities across target sectors (FMCG, Oil & Gas, Telecoms, Banking, Manufacturing, etc.).
• Develop and execute tailored sales strategies per client segment to deepen market penetration.
• Maintain accurate client engagement records in the CRM for reporting and forecasting.
• Proactively manage deal progression — tracking leads, proposals, sample approvals, and purchase orders.
• Support tender submissions, vendor registrations, and client onboarding.

Sales Execution & Closure Support:

• Collaborate with internal teams (Procurement, Finance, Logistics) to ensure proposals are cost-effective and feasible.
• Lead client presentations, pitch sessions, and negotiation meetings.
• Track post-sales performance to ensure repeat business and client retention.

Team Coordination & Performance:

• Coach and guide Sales Executives and Account Officers for performance improvement.
• Monitor team activities using agreed KPIs and performance scorecards.
• Foster a culture of accountability and ownership across the sales team.

Market Intelligence & Strategy:

• Monitor market trends, competitor activity, and pricing dynamics in the promotional and POSM space.
• Identify new product categories, sourcing opportunities, and promotional innovations.
• Provide monthly insights to management on market opportunities and client engagement strategies.

Reporting & Performance Tracking:

• Submit timely performance reports and business tracker updates.
• Track key sales metrics including pipeline value, conversion rates, gross profit margins, and client activity.
• Participate in regular performance reviews with leadership.

Key Performance Indicators (KPIs)

• Monthly Revenue Achievement vs. Target
• Gross Profit Margin per Deal
• Number of Qualified Leads & Conversions
• Client Retention / Repeat Business Ratio
• Accuracy and Timeliness of Reports
• Sales Activity Score (based on client visits and pipeline updates)

Qualifications

• Candidates should possess a Bachelor’s Degree in Business Administration, Marketing, or related field.
• Minimum of 5 years’ proven experience in B2B sales, promotional merchandise, POSM, or brand activation.
• Strong understanding of procurement, vendor registration, and tender processes.
• Proficiency in CRM systems (Zoho CRM or similar).
• Excellent communication, negotiation, and presentation skills.
• Strong multitasking ability with experience managing multiple client accounts.

Core Competencies:

• Strategic and analytical thinking
• Leadership and accountability mindset
• Client-centric with strong negotiation skills
• High sense of ownership and execution discipline
• Excellent reporting and documentation skills
• Collaborative and motivational team player

Remuneration & Benefits

• Competitive base salary with quarterly performance incentives
• Health insurance, pension, and productivity bonuses
• Sales performance reward program
• Ongoing training and professional development opportunities.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: recruitment@ecs.com.ng using “Sales Development Manager” as the subject of the mail.