Digital Strategist at Citimobile Media Limited

Citimobile Media Limited is a Nigerian-based out-of-home (OOH) advertising and 360 marketing communications company. We're headquartered in Lekki Phase 1, Lagos. We specialize in bespoke OOH advertising services with innovative solutions like LED screens, gantry eye catchers, and bus branding. Our products include LED screens, billboards, light boxes, and lamp posts at strategic locations in Lagos and Ibadan. We focus on bridging the gap between brands and consumers, with a belief that their outdoor advertising platforms promise high ROI and optimum brand awareness. The company emphasizes staying updated on the latest outdoor advertising practices and tailoring their approach to meet each client's unique needs. We've also built capabilities in digital marketing, positioning themselves as a comprehensive marketing communications agency rather than just traditional OOH.

We are recruiting to fill the position below:

Job Title: Digital Strategist

Location: Lekki Phase 1, Lagos
Employment Type: Full-time, On-site

Job Summary

• The candidate will drive the development and execution of comprehensive digital marketing strategies to enhance brand presence and drive business performance.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across multiple platforms (social media, search, display, email)
• Conduct market research and competitive analysis to inform strategic decisions
• Plan, manage, and optimize digital campaigns including Google Ads and programmatic advertising
• Build and maintain strong client relationships; serve as primary point of contact for digital strategy matters
• Analyze campaign performance data and generate comprehensive reports with actionable insights
• Develop content strategy and maintain brand voice consistency across all digital channels
• Manage campaign budgets and ensure efficient resource allocation
• Mentor junior team members and collaborate with cross-functional teams
• Present strategies and performance insights to clients and stakeholders
• Stay current on digital marketing trends and platform updates

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or related field
• 2-4 years of proven experience in digital marketing strategy and execution
• Strong expertise in Google Ads, programmatic advertising, and paid media platforms
• Proven experience in content strategy and planning
• Excellent analytical and data interpretation skills

Technical Competencies:

• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong knowledge of Google Ads, Google Analytics, and programmatic advertising
• Experience with social media management and analytics tools
• Project management and campaign management capabilities
• Excellent data analysis and reporting skills
• Strategic thinking and problem-solving abilities
• Excellent communication and presentation skills
• Strong client management and interpersonal skills
• Highly organized with strong planning capabilities
• Ability to work effectively under pressure and meet deadlines
• Data-driven decision maker with creative thinking
• Team collaboration and leadership skills.

Salary Budget
N150,000 - N200,000 / month

Application Closing Date
14th November, 2025.