Manager, Regional Sales (Northern Nigeria) at T2 Mobile (Formerly 9mobile)

9mobile is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands.

We are recruiting to fill the position below:

Job Title: Manager, Regional Sales (Northern Nigeria)

Location: Northern, Nigeria

Job Summary

• The Retail Regional Manager will have overall responsibility for conceptualizing, developing, and implementing the Retail Sales Strategy within the assigned region.
• The role focuses on driving aggressive growth, sales performance, operational efficiency, and service excellence across all retail experience centers.
• The position ensures strategic alignment with organizational goals while fostering collaboration across cross-functional teams to deliver outstanding customer experience, optimize profitability, and ensure compliance with corporate standards.

Roles and Responsibilities
Strategic:

• Drive the conceptualization, development, and execution of regional retail strategies in alignment with the national retail roadmap.
• Identify and implement innovative initiatives to drive retail growth, enhance customer acquisition, and improve retention.
• Develop regional expansion strategies, including new store rollouts, refurbishments, and relocations, ensuring cost optimization and ROI justification.
• Collaborate with the Commercial, Technical, and Corporate teams (HR, Procurement, Facilities, Legal, Regulatory, Marketing, Product Development, and Digital) to align regional execution with organizational strategy.
• Provide strategic insights for the development of new retail products, in-store promotions, and partnerships with OEMs and other channel players to drive incremental revenue.
• Monitor market trends, competitor activities, and customer behavior to inform proactive regional strategies.

Tactical:

• Translate corporate objectives into actionable retail sales plans and targets within the assigned region.
• Oversee the development and implementation of tactical programs to drive daily and monthly retail performance.
• Review retail outlet performance across key indicators (sales, profitability, customer experience, operational compliance) and make informed recommendations for improvement.
• Drive regional campaigns, product activations, and marketing initiatives to boost in-store visibility and customer engagement.
• Oversee retail budgeting, including OPEX, CAPEX, and sales forecasting to ensure fiscal responsibility and profitability.
• Ensure alignment of regional operations with retail business intelligence (BI) insights, performance analytics, and reporting systems.

Operational:

• Provide leadership and coordination for all retail operations within the region to achieve sales, activation, and revenue targets.
• Ensure strict compliance with operational processes, SOPs, and regulatory requirements, including NIN, SIM registration, and data protection standards.
• Oversee store maintenance, infrastructure standards, and ensure optimal functionality of systems and resources.
• Monitor resource allocation (personnel, logistics, and tools) to ensure adequate support for retail centers and staff productivity.
• Support talent development through coaching, performance management, and engagement activities that enhance staff motivation and accountability.
• Ensure timely and effective communication between HQ and retail teams to facilitate seamless execution of sales programs and initiatives.
• Track and report on all retail KPIs—sales, activations, churn, profitability, and customer satisfaction—to guide data-driven decisions.

People & Leadership:

• Lead, motivate, and develop a high-performing retail sales team across the region.
• Foster a performance-driven culture focused on accountability, collaboration, and customer-centricity.
• Facilitate regional alignment workshops to ensure understanding and ownership of retail objectives and strategies.
• Provide mentoring and support to retail managers and staff to enhance skill sets, efficiency, and leadership potential.

Analytical & Reporting

• Utilize BI tools and analytics dashboards to track regional sales, profitability, and operational metrics.
• Prepare and present periodic reports on regional performance, opportunities, and risk factors to senior management.
• Evaluate the impact of sales campaigns, promotions, and operational initiatives using data-driven analysis to optimize outcomes.

Education and Experience

• Bachelor’s Degree in Business Administration, Marketing, or related field (MBA preferred).
• Minimum of 7–10 years relevant experience in Retail Management, preferably in the Telecommunications or FMCG sector.
• Strong understanding of retail sales strategy, financial management, BI analytics, and operations optimization.
• Proven track record in driving multi-location retail performance, revenue growth, and customer experience excellence.
• Excellent leadership, stakeholder management, and communication skills.
• Proficiency in CRM systems, data analytics tools, and reporting platforms.

Required Capabilities:

• Strategic Thinking & Execution
• Business Acumen & Financial Analysis
• Leadership & People Management
• Analytical & Problem-Solving Skills
• Stakeholder Engagement & Collaboration
• Customer-Centric Orientation
• Project Management & Operational Planning

Application Closing Date
Not Specified. 

How to Apply
Interested and qualified candidates should:
Click here to apply online