Channel Manager (B2B) at Workforce Group

At Workforce Group, we go beyond narrowly defined client issues, beyond conventional wisdom, beyond the expected, to create opportunities for our clients, candidates, colleagues, collaborators, and community.

Through a network of diversified but highly complementary lines of businesses we have helped some of the most important and exciting organisations on the continent find the critical talent, access cutting edge advice and get innovative support they require to grow in a challenging market. We support businesses and organisations of varying size, structure and maturity across diverse sectors such as Technology, Telecoms, Oil & Gas, Financial Services, Third Sector, FMCG etc. to enhance business performance, optimise for growth and achieve exceptional results.

We are recruiting to fill the position below:

Job Title: Channel Manager (B2B)

Location: Lagos, May travel within Nigeria as may be required
Employment Type: Full-time

Job Summary

• Are you a dynamic commercial leader with a proven record of driving B2B growth in the FMCG or agro-processing sector?
• A leading multinational in the refined edible oil and consumer goods industry is seeking a Channel Manager (B2B) to lead its industrial sales and distribution strategy across Nigeria.
• This role is ideal for a strategic business builder who thrives on driving volume growth, strengthening institutional partnerships, and managing high-impact commercial operations.

What You’ll Do

• Lead the design and execution of a national B2B sales and distribution strategy for refined oil products.
• Acquire, grow, and manage relationships with industrial buyers, food processors, hospitality chains, and major distributors.
• Negotiate long-term supply agreements, optimize channel performance, and ensure seamless order-to-fulfillment delivery.
• Drive measurable sales growth and profitability targets through data-driven planning, CRM insights, and execution excellence.
• Collaborate cross-functionally with supply chain, marketing, and commercial finance teams to maintain optimal service levels and operational efficiency.
• Monitor market trends, competitor activities, and pricing dynamics to inform proactive commercial strategy.
• Lead and mentor the B2B sales team to achieve superior market penetration, customer retention, and profitability outcomes.

What You Bring

• Bachelor’s Degree in Business Administration, Marketing, or related field (MBA preferred).
• Minimum of 7 years progressive sales leadership experience in FMCG or manufacturing with strong exposure to B2B and B2C channels.
• Proven success in key account management, trade marketing, and distributor partnerships.
• Excellent negotiation, data interpretation, and strategic communication skills.
• Strong understanding of route-to-market frameworks, demand planning, and sales automation tools (CRM/SFA).

Application Closing Date
26th November, 2025.

How to Apply
Interested and qualified candidates should send their CV to: executivesearch@workforcegroup.com using the Job Title as the subject of the email.