Digital Marketing Manager / Social Media Manager at OCA Consulting

OCA Consulting is a specialized consultancy firm offering expert HR solutions and Project Management services tailored primarily for start-up and emerging private funds as well as institutional investors.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager / Social Media Manager

Location: Benin City, Edo
Employment Type: Full-time

Job Summary

• The Digital Marketing Executive is responsible for driving the online visibility, brand engagement, and digital revenue performance.
• This role focuses on the strategic use of digital platforms—including OTAs (Online Travel Agencies), GDS (Global Distribution Systems), and Channel Management tools—to optimize occupancy, increase direct bookings, and position the property as a top-tier hospitality destination.
• The Digital Marketer combines creative content strategy with technical marketing skills in SEO, SEM, social media management, email marketing, and website optimization (CMS).
• The role also ensures brand consistency across all digital touchpoints while monitoring online reputation and guest sentiment to drive brand loyalty and revenue growth.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy tailored to hospitality operations and target markets.
• Manage daily digital campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms.
• Align online marketing activities with seasonal promotions, room packages, F&B offers, and events.
• Manage the hotel’s presence across OTAs such as Booking.com, Expedia, Agoda, Hotels.com, and others.
• Optimize OTA listings—content, imagery, pricing, and offers—to increase visibility and conversion rates.
• Collaborate with the Revenue/Reservation Manager to monitor rate parity and implement competitive pricing strategies.
• Manage all official social media accounts (Instagram, Facebook, LinkedIn, X, TikTok), maintaining active engagement with followers.
• Create and schedule high-quality visual and written content aligned with the property’s marketing calendar.
• Monitor guest feedback across TripAdvisor, Google Reviews, and OTA platforms, ensuring timely and professional responses.
• Work with the Events & F&B teams to promote live events, seasonal menus, and special experiences.
• Develop and manage monthly newsletters, loyalty updates, and promotional campaigns for past and prospective guests.
• Create and distribute engaging digital content (videos, blogs, press updates) that enhance brand storytelling.
• Implement CRM-driven segmentation to send personalized offers and post-stay.
• Prepare weekly and monthly reports on digital performance, including website traffic, booking conversions, campaign ROI, and OTA performance.
• Monitor competitor digital activities and benchmark against top-performing hotels in the region.
• Recommend actionable strategies to improve brand ranking and online sales efficiency.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Digital Media, Hospitality Management, or a related field.
• Minimum of 5 years’ experience in digital marketing with at least 2 year's experience gained within the hospitality or travel industry.
• Demonstrated success managing OTA and GDS listings, SEO campaigns, and digital sales funnels.
• Knowledge of hotel revenue management principles is an added advantage.

Core Competencies & Skills:

• Proficiency with OTA extranets, Channel Managers, and GDS interfaces.
• Expertise in SEO/SEM, Google Ads, Meta Ads, and email automation tools.
• Strong understanding of content management systems (WordPress, Wix, Joomla, or proprietary hotel CMS platforms).
• Experience in data-driven marketing, analytics interpretation, and ROI optimization.
• Excellent communication and copywriting skills tailored for hospitality branding.
• Creative eye for visual storytelling and social media aesthetics.

What we offer

• Salary very attractive
• Annual Leave
• Pension Scheme
• HMO Coverage
• Service Charge
• A collaborative and innovative work environment.

Application Closing Date
28th November, 2025.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: ocaconsulting@outlook.com using "Digital Marketing Manager/ Social Media Manager" as the subject of the email.

Note: Must reside in Benin City, Edo State. Only shortlisted Candidates who meet the requirements will be contacted.