Social Media Manager at News Central TV

At News central TV, we are boldly amplifying African voices and challenging dominant narratives through fearless reporting. We are on DSTV 422, GOTV 23, StarTimes 274, AVO 23.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos
Employment Type: Full-time

Responsibilities

• Develop, implement, and manage social media strategy.
• Develop a content calendar.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Use social media marketing tools such as Buffer.
• Attend events and educational conferences.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with Commercial and Communications Department, and Product Development teams.
• Optimise and monitor SEO and user engagement and suggest content optimisation.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Community management on all social media channels.
• Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.
• Monitor, analyse and report on the performance of digital channels/activities using tools like Google Analytics, give feedback to stakeholders and use the data to inform future activities.
• Manage our editorial calendar to ensure timely publication.
• Evaluate and implement improvements on digital strategy.
• Research the latest digital tools and interactive trends.
• Create integrated and cost-effective digital strategies.
• Drive value for the organisation.
• Analyse and report on digital campaigns.
• Analyse customer and user data.
• Map out how digital assets will be optimised for business results.
• Define and action digital events.
• Provide constructive feedback – Adhere to rules and regulations.

Requirements

• Bachelor’s Degree in Advertising, Marketing, Communication Science or equivalent.
• Excellent written and verbal communication skills.
• Firm grasp of emerging digital tools.
• Thorough understanding of digital touch points.
• Excellent interpersonal skills.
• Insightful and perceptive.
• Business knowledge.
• Deadline driven.
• Understanding of web analytics.
• Possess broad knowledge of best digital practices.

Application Closing Date
Not Specified.