Digital Marketing and Branding Manager at a Leading Fast Food Chain - Allen Professional Services

Allen Professional Services - Our client, a leading Fast Food Chain based in Owerri, Imo state, is recruiting to fill the position below:

Job Title: Digital Marketing and Branding Manager

Location: Owerri, Imo
Employment Type: Full-time

Job Summary

• The Digital Marketing and Branding Manager is responsible for developing and executing the company’s digital marketing strategy to drive brand growth, customer engagement, and business performance.
• The role oversees online campaigns, social media presence, content creation, and brand communications to ensure consistent messaging across all digital platforms.
• The ideal candidate is creative, data-driven, and strategic — able to translate brand goals into measurable online impact while managing budgets, agencies, and internal marketing resources effectively.

Key Responsibilities

• Develop and implement integrated digital marketing plans aligned with business goals and brand positioning.
• Manage all digital channels, including social media, website, SEO/SEM, email marketing, and digital advertising.
• Drive online traffic growth, lead generation, and customer engagement through targeted campaigns.
• Analyze campaign performance metrics (CTR, CPC, conversion rate, ROI) and optimize ongoing activities.
• Strengthen brand identity and visibility across all online and offline touchpoints.
• Ensure brand consistency in visual identity, tone, and messaging across campaigns and materials.
• Develop and manage content calendars, storytelling themes, and creative campaigns that reinforce the brand promise.
• Collaborate with designers, copywriters, and external agencies to deliver high-quality marketing materials.
• Manage the company’s social media presence across all platforms (Instagram, Facebook, LinkedIn, X, TikTok, etc.).
• Plan, create, and curate engaging content — videos, posts, reels, and stories — tailored to target audiences.
• Monitor trends and social conversations to keep the brand relevant and responsive.
• Respond to online customer inquiries or feedback in a timely and professional manner.
• Plan and execute paid media campaigns (Google Ads, Meta Ads, influencer marketing, etc.).
• Track and report on key digital performance indicators using tools such as Google Analytics, Meta Business Suite, and Data Studio.
• Provide monthly performance dashboards and actionable insights for management decision-making.
• Identify and execute digital partnerships, influencer collaborations, and brand activation opportunities.
• Coordinate product launches, promotions, and CSR campaigns to enhance visibility and market reach.
• Manage PR and communications efforts to build positive brand reputation online and offline.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 5 years’ experience in digital marketing, brand management, or integrated communications.
• Strong understanding of SEO/SEM, social media advertising, email marketing, and content strategy.
• Experience with digital marketing tools such as Google Ads, Meta Ads Manager, Canva, HubSpot, or Mailchimp.
• Proven track record of managing brand campaigns and achieving measurable results.

Application Closing Date
26th November, 2025.