Area Sales Manager at AAVA Brands Limited

AAVA Brands Limited, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Limited), has been proudly serving Nigeria since 1890 and connects world-class brands to the Nigerian consumer, every day. Now under the umbrella of DP World, AAVA Brands Limited is further strengthened as a flexible and agile service provider. Keeping pace with the evolving needs of African consumers, we strive harder to make the right products available at the right place, in the right time.

We have dedicated our resources to supply chain management through the import / manufacture and distribution of products covering branded Food, Beverages and Fast Moving Consumer Goods for the best multi-nationals in the world. A product portfolio spanning 3,500 SKUs is managed by capable, professional teams, robust infrastructure, and strong delivery systems to ensure availability to consumers every day. As a socially responsible group, we have partnered with various NGOs such as the Tulsi Chanrai Foundation to support their social welfare initiatives.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Location: Lagos (Branch Office)
Employment Type: Full-time (on-site)
Department: Sales
Reporting to: Zonal Sales Manager
Direct reports: FSS, FSE

Job Summary

• An Area Sales Manager is responsible for the sale of company products in a specified geographical area.
• He leads and coordinates the sales activities of the Field Sales Supervisor and Field Sales Executive within his area to achieve agreed objectives of outlet coverage, call frequency, merchandizing recommendations and best in class numeric and weighted distribution at both the wholesale and retail channels.

Responsibilities

• Develop sales and marketing strategies to drive sales growth in the assigned area.
• Primarily responsible to achieve the Primary & secondary sales targets within the assigned territory/Brands by ensuring distribution to all KD/WS, Semi Wholesalers and Retailers in the allotted territory.
• To deliver secondary sales as per norm which is minimum of 60% of primary sales Achieve targets through FMCL sales team.
• Drive debt control as per company policy.  Implementation of company policies, systems, BTL / promotional activities.
• Weekly reporting to HO
• FSS, VFSS & FSE wise secondary sales, no of calls made, Productive call & drop size.
• Dealer wise closing stocks
• Competition activities and Pricing.
• Weekly reconciliation with all KD/WS with FSS, VFSS & FSE.
• Dealer Management
• Stock Management: Verification of physical inventory on weekly basis, FEFO, Ordering, Pricing compliance, Timely submission of dealer claims/issuing of schemes and Objection handling.
• Market Development: Expand number of dealers, wholesalers & retailers as aligned with respective NSM/Brand
• Team Management: Controls, Efficiency, Productivity, Training and Joint market workings Company asset management: Van utilization, Tab deployment and utilization

Requirements

• Minimum 3 years’ experience of traditional sales operations.
• Experience working in a FMCG sales environment where understanding of strategic sales process and the steps necessary to drive sales results is required;
• Minimum of a Bachelor Degree/HND preferred
• Excellent interpersonal, and communication (oral and written);
• Ability to work independently and as part of a virtual team where open, collaborative communication is expected;
• Exhibits personal traits of curiosity, modesty, achievement orientation, and conscientiousness;
• Team player that is creative, process oriented, and committed
• Excellent knowledge and use of Basic MS Office Suites (Excel, PowerPoint and Word)

Application Closing Date
17th November, 2025.