Head of Commercial at DAG Industries Nigeria Limited

DAG Industries Nigeria Limited provides the most popular range of Bajaj motorcycles, Bajaj tricycles, Bajaj genuine spares, MRF tyres, DAG lubricants and unfaltering after sales service. Backed by its untiring team of professional and trained technicians, authorized service stations and its own service center, DAG has been instrumental in developing Nigeria through building infrastructure and creating jobs thereby providing a livelihood for the common people in Nigeria. We at DAG are committed to provide genuine spare parts, accessories, and a never failing support to its customers and business associates.

We are recruiting to fill the position below:

Job Title: Head of Commercial

Location: Ikeja, Lagos
Employment Type: Full-time
Reports To: Head of Retail Finance

Purpose of the Role

• The Head of Commercial is a key member of the executive leadership team, responsible for driving the company’s commercial success through three core pillars: Client Service, Finance Sales, and Marketing.
• The incumbent will lead and integrate these functions to ensure exceptional client experiences, strong sales performance, and a compelling brand presence in the market.
• This role combines strategic leadership with hands-on operational management to ensure that commercial objectives are achieved in line with the company’s growth, profitability, and client satisfaction goals.

Key Responsibilities
Client Service Leadership:

• Oversee the Client Service Department, including the Client Service Manager and Call Centre team of Client Service Officers.
• Ensure high-quality client interactions and swift resolution of all client queries, requests, and complaints.
• Develop and maintain service level agreements (SLAs), performance metrics, ensure compliance requirements are met, and quality assurance frameworks.
• Foster a client-centric culture focused on retention, loyalty, and pro-active service delivery.
• Implement continuous process and technology improvements to enhance the overall client experience.
• Collaborate with internal teams (Credit, Collections, Risk, Finance, IT) to ensure seamless service across the client lifecycle.

Finance Sales Management:

• Lead the Finance Sales Division, including the Finance Sales Manager and a network of Finance Sales Officers located in dealerships.
• Develop and execute strategic sales plans to acquire new clients, increase repeat clients, increase new loan origination volumes, and drive revenue growth.
• Establish and manage performance targets, sales incentives, and reporting frameworks.
• Build and maintain strong partnerships with dealerships and other referral partners.
• Ensure all sales activities adhere to the company’s credit policy, governance framework, and regulatory requirements.
• Monitor market and dealership trends to identify new business opportunities and enhance competitive positioning.

Marketing, Brand G Communications:

• Take full responsibility for the company’s marketing and communications strategy — covering above-the-line (ATL), below-the-line (BTL), through-the-line (TTL), digital, direct marketing, and PR (where applicable).
• Manage relationships with the company’s Marketing Agency and other external partners to ensure brand consistency and impactful campaign delivery.
• Develop and implement integrated marketing campaigns to build brand awareness, generate leads, and support both client service and sales functions.
• Oversee digital marketing initiatives, including website management, social media, search engine marketing, and online lead generation.
• Ensure effective internal and external communication strategies to promote the company’s brand and reputation.
• Monitor marketing ROI, analyse performance data, and continuously refine strategies to maximise effectiveness.

Strategic G Leadership Responsibilities:

• Develop and execute the overall Commercial Strategy in alignment with company objectives.
• Provide strategic input to the executive team on growth opportunities, market positioning, and client engagement.
• Lead, mentor, and develop departmental managers to build high-performing teams across all commercial functions.
• Drive collaboration across departments to ensure synergy between sales, service, and marketing.
• Oversee commercial budgets, forecasts, and performance reporting.
• Ensure compliance with all internal policies, industry regulations, and ethical standards.

Key Relationships:

• Internal: Executive Management, Operations, Risk C Compliance, Finance, IT and HR departments.
• External: Dealerships, clients, marketing agencies, media partners, and industry associations.

Key Performance Indicators (KPIs)

• Loan sales growth and conversion rates.
• Client satisfaction and retention metrics.
• Service level adherence and call centre efficiency.
• Marketing ROI, lead generation volume, and brand awareness metrics.
• Dealer network engagement and performance.
• Achievement of commercial budgets and strategic goals.

Qualifications and Experience

• Bachelor’s degree in Business, Finance, Marketing, or a related field (MBA or equivalent postgraduate qualification is preferred).
• Minimum of 10 years’ experience in a senior commercial leadership role within the financial services or vehicle finance industry.
• Demonstrated success in leading client service operations, sales teams, and marketing initiatives.
• Strong understanding of asset-based finance, dealership operations, and consumer credit processes.
• Proven track record in developing and executing commercial strategies that deliver measurable growth and improved client satisfaction.

Skills and Competencies:

• Strategic thinker with strong commercial and financial acumen.
• Exceptional leadership and people management skills.
• Excellent communication, negotiation, and stakeholder engagement abilities.
• Deep understanding of client service excellence and sales enablement.
• Strong brand management, marketing, and digital strategy expertise.
• Analytical mindset with data-driven decision-making capabilities.
• High integrity, resilience, and results orientation.

Application Closing Date
30th November, 2025.

How to Apply
Interested and qualified candidates should send their CV to: Kingsley.o@bajajnigeria.com using the Job Title as the subject of the mail.