Marketing Manager - Lubricants (SSEO) at Wandel International Limited - Simba Group Nigeria Limited

Simba Group Nigeria Limited - Our client, Wandel International Limited, is recruiting to fill the position below:

Job Title: Marketing Manager - Lubricants (SSEO)

Location: Ikeja, Lagos
Employment Type: Full-time
Base: Motorized Transport Division (MTD) – ACME, Lagos
Reporting Line: Head, Marketing

Job Summary

• The Marketing Manager will lead the strategy, planning, and execution of marketing initiatives for the Spare Parts and Engine Oil business lines.
• This role combines brand management, product marketing, and market intelligence to drive brand visibility, customer loyalty, and business growth.
• The ideal candidate is commercially savvy, understands both B2B and B2C marketing dynamics, and can translate technical product value into compelling brand stories.

Key Roles and Responsibilities
Brand Strategy & Positioning:

• Develop and execute brand strategies that strengthen the market positioning of spare parts and engine oil products.
• Ensure consistent brand identity and messaging across all touchpoints (advertising, packaging, digital platforms, trade events, and sales materials).
• Monitor and evaluate brand health, perception, and market share.

Marketing Campaigns & Promotions:

• Plan and oversee marketing campaigns (ATL, BTL, and digital) to increase brand awareness and sales conversions.
• Collaborate with the sales team to design trade promotions, dealer activation programs, and consumer engagement activities.
• Track campaign performance and ROI using relevant metrics.

Product Marketing & Market Development:

• Conduct competitor analysis and market research to identify emerging trends and opportunities.
• Work closely with product development and supply chain teams to align marketing efforts with product availability, pricing, and packaging.
• Develop product launch strategies and coordinate end-to-end implementation.

Stakeholder Management:

• Partner with internal teams (sales, finance, and operations) to ensure marketing initiatives are business-aligned.
• Manage relationships with advertising agencies, media partners, and creative vendors.

Digital Marketing & Communication:

• Drive brand engagement through social media, content marketing, and digital advertising.
• Oversee the creation of promotional materials, product videos, and educational content for online and offline channels.

KPIs / Success Metrics

• Strategic thinking and problem-solving ability.
• Creative mindset with a strong eye for branding and design.
• Data-driven approach to decision-making.
• Strong collaboration and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.

Requirements

• Years of Experience Required: 5 - 8 years of relevant marketing experience, including at least 3–5 years in a managerial or senior specialist role.

Application Closing Date
27th November, 2025.