User Growth Specialist (Online) at Palmpay Limited

PalmPay is an Africa-focused fintech firm, launched in 2019. PalmPay is a mobile payments platform that offers a number of financial services.

We are recruiting to fill the position below:

Job Title: User Growth Specialist (Online)

Location: Lagos

Overview

• The Online User Growth Associate is responsible for driving digital user acquisition, activation, and retention across PalmPay’s online channels.
• The role focuses on executing growth experiments, optimizing digital campaigns, improving referral performance, and building sustainable user funnels targeted at teenagers, young adults, and broader customer segments.

Job Description

• Plan, execute, and support paid campaigns (Meta, Google Ads, TikTok, Snapchat, YouTube, affiliate networks).
• Develop and optimize online referrals, influencer campaigns, and KOL partnerships.
• Run A/B tests on creatives, landing pages, targeting, and messaging to improve funnel performance.
• Analyze user journeys and optimize conversion across download → registration → KYC → first transaction.
• Create and support digital creatives and ad copies across multiple channels (SMS, push notifications, in-app messages).
• Work with product teams to implement in-app growth loops (quests, challenges, referral boosts).
• Monitor analytics dashboards and prepare weekly/monthly reports.
• Lead and support online communities and teen-friendly content initiatives across social platforms.

Requirements

• Bachelor’s degree in a relevant field.
• 1–3 years experience in digital marketing or growth roles (Fintech experience is an advantage).
• Hands-on experience running paid ads on Meta, TikTok, and Google.
• Strong analytical mindset with proficiency in analytics tools (e.g., Firebase, AppsFlyer, Google Analytics).
• Excellent communication and creativity in content/messaging.
• Ability to multitask and thrive in a fast-paced environment.
• Familiarity with user funnels, referral systems, and growth loops.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online