Digital Marketing & Sales Specialist at Wragby Business Solutions & Technologies Limited

Wragby Business Solutions & Technologies Limited (2016 Microsoft Partner of the Year for Cloud Platform in Nigeria) is a cutting edge end-to-end business technology services and solutions provider. We empower our customers to fully optimize day-to-day operational tasks by providing best-in-class business and cloud solutions, technology solutions, embrace innovation, reduce risk and further control costs. We design, implement and manage IT systems to enable organizations that rely on IT to grow and flourish. We provide services to manage our customers'​ entire IT infrastructures from servers and desktops to applications, data and networks.

We are recruiting to fill the position below:

Job Title: Digital Marketing & Sales Specialist

Location: Lekki, Lagos
Work Style: Hybrid

Job Summary

• The Digital Marketing & Sales Specialist at Wragby will be responsible for driving qualified lead generation, optimizing digital campaigns for performance, and supporting revenue growth through digital channels.
• This role blends data-driven marketing, sales enablement, and digital conversion strategies to ensure every marketing activity contributes directly to pipeline and business outcomes.

Core Responsibilities
Demand Generation & Campaign Management:

• Plan, execute, and manage lead generation campaigns across social media (Facebook, Instagram, Twitter), email, PPC, and the company website.
• Run quarterly lead profiling and nurture sequences to drive conversion from MQL to SQL.
• Collaborate with product and sales teams to create compelling ads and digital assets.
• Drive account-based marketing (ABM) initiatives targeting enterprise and SMB segments.
• Organize and execute virtual events such as webinars and webcasts to enhance digital brand presence and audience engagement.
• Implement retargeting and lead nurturing campaigns to re-engage cold or warm leads.

Digital Sales Enablement:

• Collaborate with the Sales team to convert inbound leads to revenue opportunities.
• Manage CRM-based follow-up journeys and track lead progress from inquiry to closed deal.
• Conduct digital outreach and follow-ups (via email or socials) for high-intent leads.
• Analyze lead quality and pipeline contribution from each digital source to refine future strategies.
• Ensure consistent handoff between marketing-generated leads (MQLs) and sales-qualified leads (SQLs).
• Support in utilization of OEM marketing development funds, ensuring proper planning, execution, and ROI tracking across eligible campaigns

Performance Marketing & Analytics:

• Manage SEO, SEM, and paid media campaigns to increase organic and paid reach.
• Analyze digital campaign performance; track KPIs such as traffic, conversion, and engagement rates, and prepare regular reports with actionable insights.
• Use tools like GA4, HubSpot, or Dynamics 365 Analytics to report on ROI, CPL, and campaign effectiveness.
• Continuously A/B test creatives, landing pages, and ad copies to improve performance.

Marketing-Sales Collaboration:

• Collaborate with sales, pre-sales and business teams to align campaigns, and revenue goals.
• Provide sales teams with digital insights (buyer trends, campaign performance, and engagement data).
• Contribute to content strategy that supports digital campaigns such as product spotlights, case studies, and customer testimonials.

Reports:

• Weekly and Monthly Digital Campaign Reports
• Weekly and Monthly Lead Generation Reports
• SEO and Social Media Performance Dashboards
• Event Engagement and Traffic Analysis Reports

Key Skills & Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 4 years of experience in digital marketing, performance marketing, or digital sales (preferably B2B/SaaS).
• Proven experience managing and optimizing digital campaigns across Google Ads, LinkedIn, Meta and CRMs
• Strong content creation and copywriting skills.
• Demonstrated success in lead generation, pipeline attribution and MQL-to-SQL conversion management.
• Strong understanding of SEO/SEM, web analytics, and conversion optimization.
• Excellent communication, creativity, and data interpretation abilities.

Application Closing Date
27th November, 2025.

How to Apply
Interested and qualified candidates should send their CV to: cv@wragbysolutions.com using the job title as the subject of the email.