Sales Associate at Hello Tractor

Hello Tractor is an award-winning agricultural technology company on a mission to establish Africa as a global breadbasket by unlocking access to agricultural power. We serve smallholder farmers by connecting them to affordable mechanization and enabling partners to distribute a broader suite of products and services through our platform and hub network.

We are recruiting to fill the position below:

Job Title: Sales Associate

Locations: Abuja
Position Type: Full Time
Experience: Associate
Department: Sales & Marketing

The Role

• Hello Tractor has grown significantly in a short span of time in the African market. We now have a marketplace of over 3,000 tractor owners and operators servicing over half a million smallholder farmers across 13 countries in Africa and 3 countries in Asia.
• However, despite the huge potential for the service, there is a shortage of tractors to fully service smallholder farmers’ demand for services, and banks generally do not lend to rural communities.
• To address this, Hello Tractor recently launched a Pay-As-You-Go (PAYG) tractor financing product in partnership with Moody’s and Mastercard to unlock low-risk, low-cost tractor financing for rural, under-banked entrepreneurs servicing smallholder farmers.
• Hello Tractor has a fantastic opportunity for a dedicated Sales Associate . You will be working with a world-class team of professionals who are passionate about what they do and will expect no less from you. Having an insatiable hunger for learning new methods, processes, and technologies and improving existing ones is critical.

Responsibilities
Sales Process (HubSpot):

• Conduct outbound calls to potential customers( tractor owners), to introduce Hello Tractor's services, explain its benefits, and initiate the sales process.
• Utilize a personalized approach to address the specific needs and challenges of each potential customer, addressing any questions or objections they may have by understanding the customer’s need and wants before informing the customer on the benefits of Hello Tractor’s technology.
• Follow up on previous interactions and maintain regular communication with leads to nurture relationships, build trust, and move them through the sales funnel.
• Keep detailed records of outbound call activities, including notes on conversations, Outcomes, and next steps, to track progress and facilitate effective follow-up.
• Regular sales reports to track performance against targets.

Lead Generation - Facebook & HubSpot:

• Reach out to potential clients via phone calls, emails, or in-person meetings.
• Build and maintain strong relationships with new and existing customers.
• Using social media platforms to generate leads eg Facebook.
• Using a referral program to generate leads (giving incentives to our existing customers or anyone who refers over 3 people).
• Reaching out to Facebook communities to expand Hello Tractor's reach.

Social Media Management - Facebook:

• Respond to customer inquiries and provide information about our products and services.
• Create Facebook Ads to reach targeted audiences and drive traffic to Hello Tractor's website and generate leads.
• Monitor page insights and analytics to track performance metrics such as reach, engagement, and audience demographics.
• Plan, develop and schedule posts on the Facebook page to increase brand awareness, engage with the target audience, generate leads, and drive sales.
• Monitor and respond to comments, messages, and reviews on the Facebook page in a timely and professional manner, fostering positive relationships with followers and addressing any inquiries or concerns.
• Analyze performance metrics and insights to continually optimize the content strategy, improve engagement, and achieve key objectives such as increasing reach, driving website traffic, and generating leads.
• Collaborate with internal teams, (Marketing & Customer Support) to align social media efforts with broader business goals(posting for the booking agent training to generate a list of interested people).

Who You Are

• Bachelor's Degree in Marketing, Business Administration or related field
• 2+ years in sales, marketing or similar roles, preferably in a tech or Agricultural organisations.
• Proficient in HubSpot or similar CRM tools.
• Strong outbound sales skills and ability to close deals.
• Skilled in generating leads via social media as well as referrals.
• Excellent verbal and written communication skills.
• Proven ability to build and maintain customer relationships.
• Ability to track and analyze sales/social media performance metrics.

What We Offer

• Competitive pay that commensurate skills and expertise 
• Performance bonuses  
• Hybrid working environment

Application Closing Date
28th November, 2025.