Digital Strategist at Citimobile Media Limited

Citimobile Media Limited is a Nigerian-based out-of-home (OOH) advertising and 360 marketing communications company. They're headquartered in Lekki Phase 1, Lagos. They specialize in bespoke OOH advertising services with innovative solutions like LED screens, gantry eye catchers, and bus branding. Their products include LED screens, billboards, light boxes, and lamp posts at strategic locations in Lagos and Ibadan. They focus on bridging the gap between brands and consumers, with a belief that their outdoor advertising platforms promise high ROI and optimum brand awareness. The company emphasizes staying updated on the latest outdoor advertising practices and tailoring their approach to meet each client's unique needs. They've also built capabilities in digital marketing, positioning themselves as a comprehensive marketing communications agency rather than just traditional OOH.

We are recruiting to fill the position below:

Job Title: Digital Strategist

Location: Lekki Phase 1, Lagos
Employment Type: Full-time
Work Mode: Hybrid

Job Summary

• The ideal candidate will be responsible for developing and implementing digital marketing strategies to achieve business goals.
• He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives.
• Digital strategists offer responsibilities that include developing strong lasting relationships with clients.

Roles & Responsibilities

• Proven experience in creative strategy development and content creation.
• Perform exhaustive research to gain in-depth knowledge of all customer personas.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Experience in managing large accounts and monitoring campaigns.
• Knowledge of Google ads, and programmatic advertising.
• Digital media planning/buying.
• Establish best practices in digital marketing
• Stay up to date with the latest technology and best practices
• Creating and monitoring digital campaigns.
• Developing creative ideas on how to engage an audience and meet clients’ business objectives.
• Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.
• Generate weekly reports using analytics and graphics.

Requirements

• B.Sc Degree in Marketing, Advertising, or a relevant field
• 3 - 5 years of proven work experience as a core digital marketing strategist
• Demonstrable experience with SEO/SEM
• Knowledge of Google ads, and programmatic advertising.
• Experience implementing and optimizing Google Ads campaigns.
• Solid knowledge of web analytics tools like Google Analytics.
• Hands-on experience with the creation of strategy and media buying.
• Excellent verbal and written communication skills.
• Strong analytical and project management skills.
• Experience in an advertising agency will be an added advantage.
• Experience in B2B marketing is preferred.

Application Closing Date
28th November, 2025.