Brand Manager at Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Apapa, Lagos

Job Purpose

• Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.

The Job

• Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets.
• Lead end-to-end brand planning, including positioning, messaging, and identity development.
• Conduct market research to gather consumer insights, competitor intelligence, and category trends.
• Initiate product innovation ideas and coordinate cross-functional teams for new product development.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Track brand performance using key metrics and recommend improvement actions.
• Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.
• Build strong agency partnerships and oversee creative and media deliverables.
• Drive promotional activities and evaluate their impact on consumer behaviour and sales.
• Prepare periodic brand performance reports for management decision-making.

Qualifications 

• Minimum requirement: Bachelor’s degree in marketing, Business Administration, Mass Communication, or related field

Experience:

• Minimum requirement: 5–7 years’ experience in brand management, preferably in FMCG or food manufacturing.
• Added Advantage: Experience in digital marketing, product innovation, or trade marketing.

The Person must:

• A deep understanding of brand strategy, market positioning, and consumer behaviour to drive brand growth and visibility.
• Strong experience in developing and executing marketing campaigns, product launches, and brand communication initiatives.
• Excellent analytical skills to interpret market insights, track brand performance, and guide data-driven decision-making.
• Exceptional creativity, communication, and presentation abilities for crafting compelling brand stories and engaging stakeholders.
• Strong leadership, project management, and cross-functional collaboration skills to work effectively with sales, marketing, creative, and product teams.

Application Closing Date
Not Specified.