Mid-Level Sales Executive at Business Day Newspaper

Business Day Newspaper - Established in 2001, is a daily business newspaper based in Lagos. It is the only Nigerian newspaper with a bureau in Accra, Ghana. It has both daily and Sunday titles. It circulates in Nigeria and Ghana.

We are recruiting to fill the position below:

Job Title: Mid-Level Sales Executive

Location: Lagos

Role Summary

• We are seeking a dynamic and results-driven Advertising Executive to join our commercial team.
• This role is pivotal in driving revenue growth by selling innovative advertising solutions across our multi-platform portfolio (print, digital, events, and research).
• The ideal candidate is a strategic thinker, a persuasive negotiator, and a relationship builder who understands the needs of premium brands.

Key Responsibilities

• Revenue Generation:
  • Identify, prospect, and acquire new advertising clients across key sectors (e.g., Banking, FinTech, Telecoms, FMCG, Government).
  • Develop and maintain a robust sales pipeline to meet and exceed ambitious quarterly and annual revenue targets.
  • Sell a full suite of advertising products, including display ads, sponsored content, event sponsorships, and custom integrated campaigns.
• Client Relationship Management:
  • Build and maintain strong, long-term relationships with key clients and advertising agencies.
  • Act as a trusted consultant to clients, understanding their marketing objectives and proposing tailored solutions that deliver measurable ROI.
  • Provide exceptional after-sales service to ensure client satisfaction and secure repeat business.
• Strategic Sales & Proposal Development:
  • Conduct in-depth client needs analysis to develop compelling, data-driven advertising proposals.
  • Collaborate with the marketing, content, and design teams to create innovative and effective campaign concepts for clients.
  • Prepare and deliver persuasive sales presentations and pitches.
• Market Intelligence:
  • Stay abreast of market trends, competitor activity, and industry developments.
  • Provide feedback from the market to internal teams to help shape product offerings and commercial strategy.
• Administrative Duties:
  • Manage the entire sales cycle using the company's CRM system, from lead generation to booking and invoicing.
  • Prepare accurate sales forecasts and activity reports for management.

Requirements

• Qualifications and Experience:
  • Bachelor's Degree in Business Administration, Marketing, Communications, or a related field.
  • A minimum of 3 - 5 years of proven experience in advertising sales, media sales, or a similar B2B sales role.
  • A strong existing network of contacts with advertisers and advertising agencies is a significant advantage.
  • Experience selling advertising solutions is highly desirable.
• Required Skills and Competencies:
  • Exceptional Communication & Presentation Skills: Ability to articulate value propositions clearly and persuasively to senior-level clients.
  • Strong Negotiation and Closing Skills: A proven track record of closing high-value deals.
  • Strategic & Commercial Acumen: Understands the business landscape and can think strategically about client needs.
  • Results-Oriented: Highly driven, self-motivated, and passionate about achieving targets.
  • Relationship Building: A natural connector who excels at building rapport and trust.
  • Resilience: Ability to handle rejection and persist in the face of challenges.
  • Tech-Savvy: Proficient in using CRM software, Microsoft Office Suite, and social media platforms for business.

Application Closing Date
Not Specified.