Mid-Level Sales Executive at Business Day Newspaper

Business Day Newspaper - Established in 2001, is a daily business newspaper based in Lagos. It is the only Nigerian newspaper with a bureau in Accra, Ghana. It has both daily and Sunday titles. It circulates in Nigeria and Ghana.

We are recruiting to fill the position below:

Job Title: Mid-Level Sales Executive

Location: Lagos

Role Summary

• We are seeking a dynamic and results-driven Advertising Executive to join our commercial team.
• This role is pivotal in driving revenue growth by selling innovative advertising solutions across our multi-platform portfolio (print, digital, events, and research).
• The ideal candidate is a strategic thinker, a persuasive negotiator, and a relationship builder who understands the needs of premium brands.

Key Responsibilities

• Revenue Generation:
  • Identify, prospect, and acquire new advertising clients across key sectors (e.g., Banking, FinTech, Telecoms, FMCG, Government).
  • Develop and maintain a robust sales pipeline to meet and exceed ambitious quarterly and annual revenue targets.
  • Sell a full suite of advertising products, including display ads, sponsored content, event sponsorships, and custom integrated campaigns.
• Client Relationship Management:
  • Build and maintain strong, long-term relationships with key clients and advertising agencies.
  • Act as a trusted consultant to clients, understanding their marketing objectives and proposing tailored solutions that deliver measurable ROI.
  • Provide exceptional after-sales service to ensure client satisfaction and secure repeat business.
• Strategic Sales & Proposal Development:
  • Conduct in-depth client needs analysis to develop compelling, data-driven advertising proposals.
  • Collaborate with the marketing, content, and design teams to create innovative and effective campaign concepts for clients.
  • Prepare and deliver persuasive sales presentations and pitches.
• Market Intelligence:
  • Stay abreast of market trends, competitor activity, and industry developments.
  • Provide feedback from the market to internal teams to help shape product offerings and commercial strategy.
• Administrative Duties:
  • Manage the entire sales cycle using the company's CRM system, from lead generation to booking and invoicing.
  • Prepare accurate sales forecasts and activity reports for management.

Requirements

• Qualifications and Experience:
  • Bachelor's Degree in Business Administration, Marketing, Communications, or a related field.
  • A minimum of 3 - 5 years of proven experience in advertising sales, media sales, or a similar B2B sales role.
  • A strong existing network of contacts with advertisers and advertising agencies is a significant advantage.
  • Experience selling advertising solutions is highly desirable.
• Required Skills and Competencies:
  • Exceptional Communication & Presentation Skills: Ability to articulate value propositions clearly and persuasively to senior-level clients.
  • Strong Negotiation and Closing Skills: A proven track record of closing high-value deals.
  • Strategic & Commercial Acumen: Understands the business landscape and can think strategically about client needs.
  • Results-Oriented: Highly driven, self-motivated, and passionate about achieving targets.
  • Relationship Building: A natural connector who excels at building rapport and trust.
  • Resilience: Ability to handle rejection and persist in the face of challenges.
  • Tech-Savvy: Proficient in using CRM software, Microsoft Office Suite, and social media platforms for business.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: ifeoma.williams@businessday.ng using the Job Title as the subject of the mail.