Head of Strategy & Partnerships at Optimum Exposures Limited

Optimum Exposures Limited is a value-driven provider of premium and innovative OOH solutions that deliver targeted audience engagements with associated data on attribution.

We are recruiting to fill the position below:

Job Title: Head of Strategy & Partnerships

Location: Lagos 
Employment Type: Full-time

Role Summary

• The Head of Strategy & Partnerships is a key member of the leadership team, responsible for driving the strategic direction, partnerships, and business growth initiatives of the agency.
• The role combines strategic advisory to the GM and Board, partnership development (supply and demand side), financial innovation, and operational scale enablement to position the agency as a market leader in Nigeria’s rapidly evolving Out-of-Home (OOH) advertising ecosystem

Key Responsibilities
Strategic Support to GM & Board of Directors:

• Lead corporate strategy formulation, annual planning, and performance reviews, ensuring alignment with financial goals and market realities.
• Serve as the chief strategic advisor to the GM and Board, developing and translating the company’s vision into measurable business objectives.
• Provide strategic insights, market intelligence, and competitive analysis to support data-driven decision-making.
• Prepare Board papers, strategic reports, and presentations that support governance, investor relations, and strategic partnerships.
• Champion innovation and new business models (e.g., digital OOH, programmatic buying, and audience analytics).

Partnership Development (Supply & B2B Client):

• Identify, negotiate, and manage strategic partnerships with media owners, landlords, digital screen operators, and government agencies for OOH asset acquisition and expansion.
• Build and maintain high-value B2B client relationships, including brands, media agencies, and technology providers, to drive revenue growth.
• Develop collaborative partnerships with technology firms, fin-tech, and data companies to enhance audience measurement, automation, and campaign performance tracking.
• Lead the design and implementation of strategic alliance frameworks to increase inventory coverage, client retention, and new revenue channels.
• Represent the company in industry associations, conferences, and public-private partnerships to strengthen corporate reputation and thought leadership.

Financial Leadership & Embedded Finance:

• Work with the GM, HOD Finance, and finance team to develop business cases, investment models, and profitability analyses for new projects and partnerships.
• Drive embedded finance initiatives (e.g., vendor financing, leasing, or credit models) to unlock value in asset-heavy OOH operations.
• Develop and track financial performance KPIs that measure strategic ROI, client lifetime value, and cost-efficiency.
• Support fundraising efforts (equity, debt, or strategic investors) and lead due diligence processes for mergers, acquisitions, or joint ventures.
• Ensure that all partnership and strategic initiatives meet the company’s financial sustainability and governance standards.

Operational Excellence & Scale Enablement:

• Oversee the institutionalization of scalable systems, processes, and tools to improve efficiency and service delivery across the business.
• Partner with Operations and Technology teams to implement data-driven performance dashboards, enabling real-time decision support.
• Support digital transformation initiatives — including automation of planning, campaign management, and reporting workflows.
• Lead the development of SOPs and strategic frameworks to ensure operational consistency and compliance with regulatory requirements.
• Drive continuous improvement by establishing a culture of accountability, innovation, and performance excellence.

Key Performance Indicators (KPIs)

• Achievement of annual strategic growth targets and profitability goals.
• Number and quality of strategic partnerships executed (supply and demand).
• Improvement in OOH asset coverage, utilization, and digital conversion rates.
• Implementation of financial innovation models (e.g., embedded finance or investment partnerships).
• Increased operational efficiency metrics — turnaround time, cost savings, and delivery consistency.
• Stakeholder satisfaction scores (Board, Clients, Partners).

Qualifications & Experience

• Bachelor’s degree in Business Administration, Economics, Marketing, or related field (Master’s or MBA preferred).
• Minimum of 10–12 years of relevant experience, with at least 5 years in a senior strategic, business development, or partnership role within the advertising, media, telecoms, or financial services sector.
• Demonstrated success in developing and executing strategic partnerships and growth plans.
• Proven exposure to OOH or media asset management, digital transformation, and cross-sector collaboration.
• Strong network within Nigeria’s advertising, media, and investment communities is a major advantage.

Key Attributes / Competencies:

• Strategic Leadership: Proven ability to craft and execute medium-to-long-term business strategies with measurable impact.
• Partnership Management: Excellent relationship-building and negotiation skills across corporate, government, and private sectors.
• Financial Acumen: Strong grasp of corporate finance, investment modeling, and commercial deal structures.
• Analytical Thinking: Ability to synthesize complex data, market insights, and operational trends into actionable strategies.
• Operational Discipline: Skilled in process optimization, performance management, and change management.
• Innovation Mindset: Curious, tech-savvy, and open to adopting new models of advertising and financing.
• Executive Presence: Strong communication, presentation, and stakeholder engagement skills.
• Integrity & Accountability: Upholds the highest standards of ethics, transparency, and results orientation.

Application Closing Date
31st December, 2026.

How to Apply
Interested and qualified candidates should send their CV: talentmanagement@optimumexposures.com using the Job Title as the subject of the email.