Brand Manager at Watolex Crown Integrated Services

Watolex Crown Integrated Service is a premier human resources consulting firm dedicated to providing comprehensive solutions in recruitment, capacity building, and management consultancy. Our mission is to meet the evolving needs of our clients through unwavering professionalism and exceptional customer service. Driven by a pursuit of excellence, we strive to enhance every aspect of our operations, ensuring optimal outcomes for our clients.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• The Branding Manager will own the company’s brand strategy and execution across all service lines — international logistics, local logistics, e-commerce fulfillment and food delivery logistics.
• This role builds a cohesive brand identity and voice that drives merchant trust, customer preference and commercial growth.
• The Branding Manager translates operational strengths (speed, reliability, merchant enablement) into compelling positioning, creative campaigns, and consistent experiences across digital, physical and partner touch points.

Responsibilities

• Develop and lead the 12–24 month brand strategy and positioning aligned to commercial goals for international logistics, local logistics, e-commerce and food delivery (delivery-only).
• Define and maintain brand architecture, tone of voice, visual identity and brand guidelines; ensure consistent application across all touch points (digital, merchant materials, vehicles, rider kit, packaging, POS).
• Produce and manage integrated brand campaigns (awareness → consideration → preference) with measurable objectives — creative brief, production oversight, channel planning and post-campaign analysis.
• Create merchant-facing assets and playbooks (on-boarding decks, POS materials, merchant emails, packaging & rider hand off guides) to support merchant acquisition & retention.
• Own content strategy and editorial calendar for website, social, email, marketplace storefronts and offline collateral; coordinate with Growth for campaign amplification.
• Manage PR, media relations and reputation (including crisis comms playbook) and support key announcements (partnerships, new lanes, service launches).
• Oversee employer branding and internal communications in partnership with People/HR to attract front line talent (riders, warehouse staff) and operational leaders.
• Operationalize brand governance: campaign approval flows, creative compliance checks, and regular brand audits across operations sites and digital channels.
• Translate customer & merchant insights (surveys, social listening, support escalations) into messaging and creative optimizations.
• Manage brand budget, external agencies and creative vendors; ensure quality, timeliness and cost control.
• Measure brand health and campaign performance; set KPIs, track metrics (brand lift, SOV, CSAT uplift), and report to senior leadership.
• Collaborate with Head of Operations to surface operational wins into brand narratives (on-time performance, cold-chain safety, international lane reliability).

Requirements

• Degree in Marketing, Communications, Business or related field.
• 5+ years’ experience in brand/marketing roles with hands-on ownership of brand strategy and campaign execution (digital + offline).
• Demonstrable experience building or scaling brands in consumer-facing platforms — preferably e-commerce, logistics, marketplaces or food delivery.
• Strong creative judgement and track record of successful campaign delivery (portfolio/case studies required).
• Good understanding of merchant ecosystems and ability to translate operational capability into merchant/customer-facing assets.
• Data-literate: able to set brand KPIs, interpret analytics (web & social), and measure campaign outcomes.
• Experience in Nigerian / West African markets and cultural insights.
• Experience with performance-marketing collaboration, CRM and marketplace storefront branding.
• PR / agency network and crisis communications experience.
• Professional marketing certification (CIM, IPA or equivalent) is a plus.

Salary
N800,000 - N1,000,000 Monthly.

Application Closing Date
26th December, 2025.