Product Marketing / Brand Manager (Remote) at Pathfinder Consulting - DTECH Centrix Plus Limited

DTECH Centrix Plus Limited - Our client, Pathfinder Consulting is a forward-thinking education and career consulting firm dedicated to helping students and professionals unlock global opportunities. Our mission is to guide aspiring individuals through personalized academic and career pathways that lead to real-world success. With a commitment to excellence, client satisfaction, and data-driven processes, Pathfinder Consulting is shaping futures one applicant at a time.

They are recruiting to fill the position below:

Job Title: Product Marketing / Brand Manager

Location: Lagos (Remote)
Employment Type: Full-time

Job Summary

• This role is central to shaping how users experience and adopt the Pathfinder App. You will develop and execute product marketing strategies, lead launch campaigns, build compelling visual and written messaging, and collaborate across teams to ensure a successful market introduction. You will also oversee brand consistency, app-focused creative assets, and performance-driven content that drives user acquisition, engagement, and retention.

Key Responsibilities
Product Launch & Go-to-Market Strategy:

• Lead the end-to-end launch of the Pathfinder App, overseeing positioning, messaging, user communication, and promotional rollouts.
• Develop multi-channel campaigns (social, email, content, ads, influencers) to drive awareness, sign-ups, and activation.
• Create launch decks, user guides, onboarding scripts, promo videos, and app store creatives.

Brand Positioning & Creative Direction:

• Establish and maintain a consistent brand identity across all app marketing materials.
• Oversee the creation of visuals, app screens, landing pages, graphics, animations, and short-form promotional videos
• Build brand systems, templates, and style guides that internal teams and partners can use.

Content & Messaging Development:

• Craft clear, persuasive product messaging that communicates the app’s value propositions to students, job seekers, and professionals.
• Produce copy for ads, social campaigns, push notifications, blogs, email sequences, and the app onboarding journey.
• Translate app features and technical details into relatable, benefit-driven communication.

Creative Asset Development:

• Lead the design and production of marketing collateral:
• brochures, pitch decks, video creatives, app promotion kits, social ads, influencer toolkits, etc.
• Use design and video editing skills to create high-performing visual assets across platforms.

Market, User & Competitor Research:

• Conduct research on target users, competitor apps, industry trends, and emerging content/design patterns.
• Apply insights to refine product messaging, app features, and campaign strategies.
• Provide monthly reports on user behavior patterns and app market trends.

Performance Marketing Collaboration:

• Work with the Digital Marketing team to run performance-driven app campaigns on Meta, TikTok, and Google.
• Manage A/B tests for creatives, messaging, and user flows to improve acquisition, engagement, and retention.
• Analyze app metrics such as activation rate, user drop-off, session time, feature usage, and funnel performance.

Cross-Functional Collaboration:

• Work closely with Product Development on feature roll-outs, user onboarding, and in-app communication strategies.
• Collaborate with the Sales, Digital Marketing, and Creative teams to ensure aligned messaging and consistent execution.
• Coordinate with freelancers (designers, videographers, etc.) to deliver high-quality creative outputs.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is an advantage).
• Proven experience as a Product Marketing Manager or similar role, ideally within tech, apps, or digital products.
• Strong background in brand management, graphics design, and content creation.
• Proficiency in design tools (Adobe suite, Canva, Figma) and video editing software.
• Experience launching apps or leading major product campaigns is a strong plus.
• Skilled in developing go-to-market plans, product positioning, and high-converting creatives.
• Strong understanding of user behavior, data analytics, and performance marketing.
• Excellent communication and storytelling abilities—both written and visual.
• Ability to work effectively across teams and manage multiple fast-moving projects.

What Success Looks Like:

• Strong market awareness and successful app launch milestones.
• Consistent and compelling brand identity across all platforms.
• High-performing creatives resulting in increased app sign-ups, engagement, and retention.
• App funnel improvements driven by data insights and optimized messaging.
• Timely delivery of marketing campaigns, launch materials, and creative assets.
• Growth in user acquisition, brand visibility, and community engagement.

Salary
N300,000 - N350,000 monthly.

Application Closing Date
6th December, 2025.