Product Growth Lead (Remote) at M-KOPA Nigeria

M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

We are recruiting to fill the following positions below:

Job Title: Product Growth Lead

Location: Lagos (Remote)
Employment Type: Full-time

What You'll Do

• This role blends strategy with hands-on execution. You'll work hands-on in CRM and engagement platforms daily to build automated customer journeys yourself - from on boarding sequences to retention campaigns to churn prevention.
• You'll partner closely with Product, Data, and Telesales teams to run structured experiments, analyse funnel performance, and translate learnings into repeatable playbooks.

Your Core Responsibilities

• Build and execute lifecycle campaigns: Design and deploy end-to-end automated customer journeys (on boarding, activation, retention, churn prevention) in platforms like CleverTap/Braze - you'll be hands-on building triggered campaigns and segmentation workflows
• Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test → learn → optimise → scale
• Own multi-channel campaign strategy and performance: Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
• Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV
• Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing - ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns
• Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply

Product Growth Tech Stack:

• CRM/Lifecycle Tools: CleverTap, Braze
• Analytics: GA4, Mixpanel, Amplitude, Looker
• Channels: WhatsApp, SMS, push notifications, in-app messaging, telesales, and integrated Direct Sales Agent networks
• Data: Proprietary customer insights spanning millions of transactions across 5 African markets

What Success Looks Like

• You'll see the direct impact of your work through improved customer activation rates, reduced churn, and increased lifetime value.
• You'll own the end-to-end growth process - from identifying opportunities and designing experiments to building campaigns and scaling what works.
• Success means turning insights into repeatable playbooks that drive measurable business outcomes while unlocking financial inclusion for millions of customers across Africa.

What You Need

• You're a hands-on growth operator who builds campaigns yourself. You love opening CRM tools daily to design journeys, run tests, and optimise funnels.

Required Experience:

• 5+ years in lifecycle marketing, CRM, or product-led growth roles - ideally at a fintech, mobile money provider, subscription company, or PAYG business
• Hands-on CRM/lifecycle execution: You've built and run end-to-end automated customer journeys in platforms like Braze, CleverTap, Customer.io, HubSpot, or Iterable - you own the execution, not just the strategy
• Multi-channel campaign expertise: Deep experience with SMS, WhatsApp, push notifications, and in-app messaging. You've integrated digital campaigns with field sales teams or call centres
• Structured experimentation mindset: You run A/B tests with clear methodology, use data to iterate, and turn successful experiments into repeatable playbooks
• Funnel analysis and optimisation: Comfortable using GA4, Mixpanel, Amplitude, or Looker to identify drop-offs, analyse cohorts, and act on insights
• Cross-functional collaboration: You've worked directly with Product, Data/Analytics, Operations, and Sales teams to align campaigns with customer behaviour and influence road map decisions.

Location & Benefits

• Fully remote role within UTC -1 to UTC +3 time zones
• Work with diverse teams across UK, Europe, and Africa
• Professional development programs and coaching partnerships
• Family-friendly policies and flexible working arrangements
• Well-being support and career growth opportunities.

Application Closing Date
Not Specified.