Brand Strategist at Orvyn Studio

Orvyn is a brand, design, and systems studio helping small businesses gain clarity, structure, and intentional design across their brand and operations. We blend strategy, clean visuals, and practical workflows to help founders work more efficiently and show up with confidence.

We are recruiting to fill the position below:

Job Title: Brand Strategist

Location: Lagos 
Employment Type: Part-time

Job Summary

• We are looking for a Brand Strategist who can translate business goals, market insights, and customer needs into clear, thoughtful brand foundations.
• This role supports small business clients by creating brand clarity through discovery, messaging, positioning, and strategic direction. 
• You’ll work closely with the design team to ensure the strategy aligns with visual identity and execution.

Responsibilities

• Lead brand discovery sessions and stakeholder interviews.
• Conduct market, competitor, and audience research to identify gaps and opportunities.
• Define brand positioning, messaging, values, and differentiation.
• Develop brand strategy documents, including brand essence, tone of voice, and audience personas.
• Create strategic moodboards to guide design direction.
• Collaborate with designers to ensure strategy is reflected visually and consistently.
• Support clients with clarity on brand application across touchpoints.
• Provide strategic recommendations for brand growth, communication, and cohesion.

Key Deliverables:

• Brand Discovery Report.
• Audience Personas.
• Positioning Statement & Messaging Framework.
• Brand Strategy Document (values, voice, tone, essence, promise).
• Moodboard(s) for design direction.
• Strategic recommendations summary.

Requirements (Hard Skills)

• Strong brand strategy foundation (discovery, messaging, positioning).
• Ability to conduct qualitative and quantitative research.
• Experience creating brand personas and messaging systems.
• Understanding of design principles and how strategy informs visuals.
• Ability to write clearly, concisely, and strategically.

Soft Skills:

• Clear communication and client empathy.
• Strong analytical and conceptual thinking.
• Ability to simplify complex ideas for small business owners.
• Professionalism, reliability, and openness to feedback.
• Capacity to work within structured workflows.

Preferred Experience:

• Experience working with small businesses or startups.
• Previous work in branding studios or creative agencies.
• Ability to lead discovery calls independently.

Tools:

• Google Workspace (Docs, Sheets, Forms), plus any preferred or project-specific tools relevant to research and documentation.
• Additional tools may be introduced and discussed as needed per project.

Availability Expectations:

• Must be available to join scheduled client discovery sessions.
• Flexible working hours, but timely delivery is expected.
• Ability to take on projects on a rolling basis depending on client demand.

Test Project (Mandatory):
Shorttest: Review a sample client brief and produce:

• A positioning summary (2–3 paragraphs).
• A simple moodboard direction.
• This allows us to evaluate clarity, thinking, and communication style.

Application Closing Date
20th December, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Please Submit the following

• Portfolio or case studies (strategy or design-led).
• 1–2 samples of strategy documents, if available.
• A short note explaining your strategic approach.
• Availability (hours per week / days).
• Your rate expectations (per project).

Note: Only shortlisted candidates will be contacted for the test task.