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We are recruiting to fill the position below:
Job Title: Territory Head of Sales
Location: Lagos
Employment Type: Full-time
Job Description
Develop and execute sales strategy to grow the Cereal's market share within the assigned territory area.
Lead, coach, and manage Territory Sales Executives, Van sales reps and Distributor teams.
Deliver on volume, revenue, and KPIs across channels.
Optimize the territory’s route-to-market (RTM) infrastructure and ensure effective retail coverage.
Drive execution of promotional plans, visibility, and trade activation initiatives.
Build and manage relationships with top distributors, key accounts and wholesalers.
Responsibilities
Strategic Sales Leadership:
Territory wide Sales Planning: Ability to craft and implement a comprehensive sales strategy aligned with company objectives.
Target Setting & Performance Management: Defines clear goals for subordinates and ensures accountability at all levels.
• Channel Optimization: Expertise in growing general trade, modern trade, and alternate sales channels.
• Route To Market Design & Execution: Ability to build and manage van sales, sub-distributors, and redistribution models.
Team Leadership & Development:
People Development: Capable of recruiting, mentoring, and growing high-performing sales teams. • Field Coaching: Provides regular, hands-on coaching visits with clear feedback.
Territory Structuring: Manages segmentation and resource allocation across territories.
Performance Evaluation: Conducts periodic reviews and enforces consequence management.
Customer & Distributor Relationship Management:
Distributor Management: Develops strong distributor networks with strong sales channels and financial stability.
Key Account Engagement: Leads commercial relationships with top modern trade and wholesale customers. • Trade Negotiation: incentives, and volume deals.
Customer-Centric Mindset: Skilled in pricing, Ensures frontline teams are focused on building trust and solving trade issues. Execution Excellence
Market Execution Discipline: Ensures perfect store utilization, merchandising, and product availability. • Sales Process Compliance: Drives adherence to daily call plans, reporting, and coverage targets.
Promo Management: Tracks performance of promotional activities and budget use.
Data-Driven Decision Making: market, and competitor data to drive decisions
Forecasting & Stock Planning: Uses sales, Coordinates demand plans with supply chain to avoid expired stock or overstock. Experience & Qualifications
Requirements
Education: Bachelor’s Degree or HND in Marketing, Business Admin, or related field
FMCG Experience: 5+ years in sales roles, with at least 3 years in a city or territorial leadership position.
Team Management: Proven success in leading multi-tiered sales teams and managing performance.
Channel Knowledge: Deep knowledge of retail structures, distributor operations, and key account management.
Tech Savvy: Competence in CRM, Excel-based reporting tools, and sales dashboards.
Personal Attributes • Strategic thinker with operational discipline
Results-driven and resilient
Excellent communicator and influencer
Strong interpersonal and leadership presence • High integrity and ethical conduct