Marketing Manager at an Event and Hospitality Company - Staffora Global Limited

Staffora Global Limited - Our client in the event and hospitality industry is recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lekki Phase I, Lagos
Reports to: Operations Manager / CEO
Supervises: Sales Executives / Sales Representatives

About the Role

• Our client is looking to hire a Marketing Manager whose primary responsibility is to bring in new business through strong offline marketing strategies and ensure the sales team achieves excellent conversion rates.
• This role is 70% offline marketing and business development, and 30% digital marketing support.
• The ideal candidate is outgoing, persuasive, and excellent at relationship building—especially within the events, lifestyle, and hospitality ecosystem.
• You will drive foot traffic, forge partnerships, attract walk-in guests, and supervise the sales unit to ensure every lead converts into revenue.

Key Responsibilities
Sales Team Leadership & Conversion Management (Core Responsibility)

• Supervise Sales Executives and ensure they follow up on all leads immediately.
• Monitor the entire sales pipeline from inquiry to booking.
• Conduct weekly sales performance meetings and set conversion targets.
• Enforce response-time standards to reduce dropped or cold leads.
• Analyze sales gaps and implement strategies to boost conversion rate.
• Work with Operations/Event teams to understand capacity, availability, and upsell opportunities.
• Ensure every inquiry—walk-in, phone, WhatsApp, or referral—is attended to professionally and converted.

Offline Marketing & Business Development (Primary Focus):
Drive high-volume offline revenue by:

• Building partnerships with event planners, photographers, decorators, makeup artists, bridal stores, MCs, DJs, influencers, and vendors.
• Conducting community and field marketing within Lekki/Island to attract corporate, social, and private bookings.
• Organizing open house tours, physical brand activations, and on-site presence at key event locations.
• Networking at events, exhibitions, and social functions to pitch Fame Group services.
• Developing relationships with walk-in guests and ensuring they receive premium pre-sales support.
• Creating physical visibility initiatives such as flyers, collaboration setups, and referral schemes.
• Activating corporate marketing opportunities to bring in bulk bookings for catering, rentals, and event spaces.

Online Marketing & Lead Support (Secondary Responsibility):

• Support online campaigns that complement offline efforts.
• Maintain consistent posting on Instagram, TikTok, and WhatsApp Business to attract inquiries.
• Ensure social media showcases event highlights, reviews, décor, catering, and rental setups.
• Manage basic paid ads and content needed to increase online leads.
• Ensure all leads from online channels are recorded and pushed to the sales team for quick conversion.

Brand Visibility & Client Engagement:

• Strengthen Fame Group’s presence within Lagos’ lifestyle and events ecosystem.
• Execute seasonal promos and referral programs.
• Collaborate with Events/Catering/Rental teams to create compelling package deals.
• Ensure all marketing materials—price lists, catalogues, flyers—are up to date.

Reporting & Performance Tracking:

• Submit weekly and monthly sales and marketing performance reports.

Track:

• Walk-in inquiries
• Offline leads generated
• Sales conversion rates
• Partnerships closed
• Return on marketing activities
• Recommend strategies to increase bookings across event halls, catering, and rentals.

Key Performance Indicators (KPIs)

• Increase in offline leads and walk-in inquiries
• Sales team conversion rate (primary KPI)
• Number of partnerships activated (planners, vendors, corporate clients)
• Monthly revenue growth for halls, catering, and rentals
• Speed and quality of lead follow-up
• Reduction in lost or cold leads
• Social media engagement that leads to inquiries
• Timely submission of weekly/monthly reports.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years’ experience in marketing, sales, or business development (hospitality/events industry strongly preferred).
• Strong ability to generate leads physically and build offline relationships.
• Experience supervising a sales team or driving sales performance.
• Excellent communication, negotiation, and interpersonal skills.
• Strong understanding of Lagos event ecosystem.
• Creative, resourceful, and results-oriented.
• Ability to work evenings/weekends during event periods.
• Proficiency in social media management, CRM tools, and WhatsApp Business.

Key Attributes:

• Highly persuasive and relationship-driven
• Strong leadership and accountability
• Excellent follow-up and follow-through
• Presentable, articulate, and brand conscious
• Fast, proactive, and able to deliver under pressure
• Strong sense of ownership and revenue mindset

Salary
N250,000 Monthly.

Application Closing Date
23rd December, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online