Field Growth Associate at Club Concierge Africa

Club Concierge is a membership-based hospitality and travel company that provides curated access to premium accommodations, exclusive perks, and personalized services.

We are recruiting to fill the position below:

Job Title: Field Growth Associate

Location: Lagos

Job Purpose

• The Growth Associate is responsible for driving customer acquisition, lead generation, brand visibility, and revenue growth across Club Concierge’s services and products.
• The role supports both physical and digital growth initiatives, ensuring consistent funnel expansion, conversion optimization, and performance reporting.

Key Responsibilities
Lead Generation & Customer Acquisition:

• Execute growth strategies to acquire new clients and partners.
• Conduct on-ground activation campaigns, outdoor engagements, and outreach activities.
• Generate leads through events, partnerships, cold outreach, and community networks.
• Track and report leads generated and conversions achieved.

Digital & Social Growth Support:

• Support digital marketing activities including content distribution, social media engagement, and online lead capture.
• Collaborate with the digital team to run campaigns, retargeting activities, and funnel optimization.
• Monitor inquiries from social media, website, WhatsApp, and other digital channels and ensure fast response time.

Sales Funnel & Conversion Support:

• Follow up on leads from campaigns, referrals, and activations.
• Schedule demos, consultations, and onboarding sessions for prospects.
• Work closely with the Sales and Customer Experience team to ensure leads convert into paying clients.
• Maintain accurate CRM records.

 Market Activation & Community Engagement:

• Represent Club Concierge at activations, events, exhibitions, religious gatherings, corporate functions, and partner locations.
• Promote GoTravelCC, CCI experiences, and other verticals during activations.
• Build relationships within communities, campuses, churches, lifestyle hubs, and business clusters to drive awareness.

Research & Insights:

• Conduct competitor research and gather market intelligence for strategic planning.
• Monitor customer behaviors, feedback, and market trends to support product improvement.
• Share insights with the Growth Manager to refine growth strategies.

Reporting & Performance Tracking:

• Prepare daily, weekly, and monthly growth reports.
• Track KPIs including leads generated, conversion rate, engagement rate, and activation outcomes.
• Document all activities, learnings, and opportunities discovered.

Support for Partnerships & Business Development:

• Support meetings, presentations, and follow-ups with new and existing partners.
• Assist in executing partnership campaigns and co-branded initiatives.
• Identify organizations, churches, estates, and clubs that can drive customer acquisition.

Key Performance Indicators (KPIs)

• Number of qualified leads generated weekly/monthly.
• Conversion rate from leads to paying customers.
• Activation performance metrics (reach, leads, sign-ups).
• Response time to inquiries across all platforms.
• CRM accuracy and completeness.
• Contribution to revenue growth targets.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• 3 - 5 years experience in sales, marketing, growth, or field activation roles.
• Experience with CRM tools (Zoho, HubSpot, etc.) is an advantage.
• Previous field sales or activation experience is a strong advantage.

Skills & Competencies Required:

• Strong communication, presentation, and interpersonal skills.
• Highly proactive with the ability to think creatively and execute growth ideas quickly.
• Good understanding of digital marketing basics (social media, funnels, lead capture).
• Ability to work independently and in the field.
• Persuasive and confident public engagement ability.
• Strong reporting and documentation skills.
• High energy, resilience, and a customer-focused mindset.

Application Closing Date
Not Specified.