Sales Analyst at SIMS Nigeria Limited

SIMS Nigeria Limited specializes in the assembly, distribution and sales of consumer electronics from major brands such as - Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic. Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the position below:

Job Title: Sales Analyst

Location: Victoria Island, Lagos
Employment Type: Full-time
Department: Sales

About the Role

• We are looking for a detail-oriented and analytical Sales Analyst to support our sales team by providing actionable insights, forecasting trends, and improving overall sales performance.
• The ideal candidate is skilled in data interpretation, reporting, and translating numbers into meaningful recommendations that drive business decisions.

Key Responsibilities

• Analyze sales data and trends to support decision-making and strategic planning.
• Prepare daily, weekly, and monthly sales reports for management.
• Track performance against targets and identify gaps or opportunities for improvement.
• Evaluate sales activities, customer behavior, and product performance.
• Support the sales team with insights on pricing, promotions, and market conditions.
• Maintain and improve dashboards, forecasting models, and data tracking systems.
• Conduct competitor and market analysis to support business growth.
• Collaborate with sales, marketing, and finance teams to ensure consistent and accurate reporting.

Requirements

• Bachelor’s Degree in Business, Economics, Statistics, Finance, or a related field with 3 year experience.
• Proven experience as a Sales Analyst, Business Analyst, or similar role.
• Strong analytical and problem-solving skills.
• Proficiency in Excel and data visualization tools (e.g., Power BI, Tableau).
• Experience with CRM systems (e.g., Salesforce, HubSpot) is an added advantage.
• Excellent communication and presentation skills.
• Ability to work with large data sets and meet tight deadlines.

Key Competencies:

• Attention to detail
• Data-driven decision-making
• Critical thinking
• Strong commercial awareness
• Ability to communicate insights clearly.

Application Closing Date
17th December, 2025.