Product Marketer at Safely Services Limited (SSL) - Safetransact

Safely Services Limited is a technology-driven company committed to redefining trust in commerce across emerging markets. Our mission is to create safer, smarter, and more transparent transaction experiences for individuals and businesses operating in trust-deficient environments. Our flagship product, SAFETRANSACT, is a secure digital platform that protects buyers and sellers by ensuring that funds are only released when agreed conditions are met. The platform bridges the trust gap in online and offline transactions by acting as a neutral intermediary—holding payments, verifying fulfillment, enabling real-time transaction tracking, and offering structured dispute resolution mechanisms.

We are recruiting to fill the position below:

Job Title: Product Marketer

Location: Lagos
Work Mode: Remote

About the Role

• The Product Marketer sits at the centre of product, brand, and growth.
• You’ll be responsible for crafting clear messaging, creating content that converts, understanding user needs, and driving adoption among buyers and sellers.
• You’ll work closely with the founding team, meaning your work will directly shape how millions of Nigerians discover and trust SAFETRANSACT.

What Success Looks Like:
Success in this role means:

• Our product story becomes clearer and more compelling across all channels.
• More vendors and buyers understand why they should use SAFETRANSACT and actually convert.
• You produce video, copy, and campaign ideas that improve engagement and drive consistent user growth.
• Our GTM experiments become faster, more data-driven, and more effective.
• You become a key voice in shaping how SAFETRANSACT shows up publicly; from social to email to product announcements.
• If you love marketing that blends creativity with product thinking, this role is for you.

Responsibilities
Your responsibilities include:

• Develop and refine SAFETRANSACT’s product messaging across all channels.
• Create compelling video content, social media campaigns, and product explainers that increase product adoption.
• Conduct customer and market research to deeply understand buyer and vendor behaviour.
• Lead go-to-market execution for new features, updates, and product releases.
• Collaborate with product and design teams to ensure user insights shape product decisions.
• Track performance metrics (engagement, CVR, retention) and optimise campaigns accordingly.
• Develop and execute growth experiments, including referral programs, onboarding flows, and targeted campaigns.
• Represent the product in brand videos, user education clips, and marketing content (very preferred).

Qualifications
We welcome talented candidates from all backgrounds. Ideal qualifications include:

• Strong experience in product marketing, digital marketing, or growth marketing.
• Excellent verbal and written communication skills.
• Ability to craft clear, compelling stories for different audiences.
• Strong understanding of social media, short-form video, and performance content.
• Ability to analyse data, identify insights, and optimise campaigns.
• Experience with user research or customer interviews (bonus).
• Experience with fintech, e-commerce, or product-led growth (bonus but not required).
• A proactive mindset: someone who can own projects end-to-end.

Application Closing Date
Not Specified.