Route To Market Manager at Ascentech Services Limited (2 Openings)

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.

We are recruiting to fill the position below:

Job Title: Route To Market Manager

Locations: Lagos and Oyo (Southwest)
Employment Type: Full-time
Direct Report: Regional Sales Manager

Overall Purpose of Role

• Lead and manage the nationwide RTM strategy across all sales channels.
• Conduct market research, assess the result to determine the appropriate RTM models for each region, and establish a distribution development strategy.
• Undertake route design and mapping for all company distributors with keen focus on route productivity and resource efficiency aided by modern tools and geo-mapping system.

General Objective

• The Route-To-Market Manager will spearhead a comprehensive change process that will bring about major improvements to the way we sell, distribute and make available our products to our trade and consumers.

Principal Duties and Responsibilities

• Building the RTM Strategies for various market models across state markets
• Set the Sales Processes like Sales Planning, primary and secondary sales execution for sales excellence
• Ensure sales and distribution model in line with company strategies
• Execute and evaluate RTM performance distributor infrastructure
• Setting up expectations and process for cross functional dependencies like with marketing for trade marketing activities,
  Inventory management with days inventory at the distributor level.
• Beat planning with Route optimization.
• Setting up of the Sales KPI’s and driving them to ensure sales target achievement of primary and secondary sales, market coverage, SKU coverage etc.
• Building up the Sales force automation (SFA) from scratch for better planning, execution, monitoring and reporting.
• Drives both the operational and strategic route resourcing agenda with the company’s distributors and ensures binding commitments with such partners for distributor growth and route service
• Coordinates the RTM activities and adjusts routes to meet customer needs.
• Analyze and resolve work problems by developing leading edge RTM programs and ensure appropriate controls and reporting tools.
• Development and monitoring of business routines that delivers high success rates.
• Coordinate within the Area to improve the distributor compensation model that will incentivize volume, share growth and delivery performance
• Maintain high level numeric distribution.
• Update the RTM process from a strategic point of view, including relevant market changes & resources limitations.
• Maintain and continuously review the company’s every dealer database and take advantage of all opportunities arising from both organic and inorganic growth of our market.

Key Performance Indicators

• Achievement of monthly van sales target (Value and SKU wise), Collage, Productivity
• Route/s Optimization
• Achievement of Coverage objectives across outlet types.
• Generating insights from daily/monthly/quarterly reports
• To keep the Attrition rate at bare minimum.

Qualifications

• BA / B.Sc / MBA in Business Administration, Marketing Management, Business Management, or related field.
• Minimum of 7 years’ experience in Sales & Marketing with 2 Years in RTM specialization experience in a fast-moving consumer goods (FMCG) organization.
• Experience in the dairy industry will be an added advantage
• Must have a valid driving license and be of unquestionable character with outstanding leadership skills.

Competencies and Skills Required:

• Excellent management & leadership skills.
• Practical knowledge of market structures and consumer trends in Nigeria
• Numeracy Skills – ability to work with detailed analysis
• Process and Project management
• Ability to persuade and get results through managing diverse group
• High attention to details
• Ability to prepare written presentations, reports, and pricing tenders.
• Excellent Analytical skills.

Salary
N300,000 - N350,000 monthly. 

Application Closing Date
12th December, 2025.