General Manager at an Established Brand - Owens and Xley Consults

Owens and Xley Consults - Our client, an established brand in the retail and lifestyle sector, is recruiting to fill the position below:

Job Title: General Manager

Location: Victoria Island, Lagos
Employment Type: Full-time
Industry: Retail / Sales

Job Summary

• Our client is seeking an experienced and results-driven General Manager to lead sales, marketing, and product development operations.
• The ideal candidate will be responsible for developing and executing strategic plans that drive growth, expand market reach, and enhance organizational performance.
• This role requires a proactive leader who can drive teams, optimize processes, and deliver exceptional business outcomes.

Key Responsibilities

• Develop and implement strategic sales and marketing plans to achieve corporate goals.
• ⁠Supervise and guide sales associates to ensure optimal productivity.
• ⁠Plan and oversee advertising and promotional activities across print, digital, and electronic media.
• ⁠Conduct and evaluate market research; adjust strategies in response to market and competitive shifts.
• ⁠Monitor competitor products, promotions, and sales initiatives.
• ⁠Build and maintain relationships with industry influencers and key strategic partners.
• ⁠Prepare and present marketing and sales activity reports to executive management.
• ⁠Ensure consistent corporate branding across all product lines, promotional materials, and events.
• Lead sales forecasting and set performance targets for the team.
• ⁠Direct staffing, training, and performance evaluations to strengthen sales and marketing functions.
• ⁠Coordinate sales distribution by establishing sales territories, quotas, and goals.
• ⁠Analyze and manage departmental expenditures to meet budget expectations.
• ⁠Support other departments in preparing manuals and technical publications.
• ⁠Prepare periodic sales reports detailing performance, potential opportunities, and market expansion areas.
• ⁠Review sales performance against targets to determine program effectiveness.

Requirements

• Minimum of a First Degree; additional qualifications are an added advantage.
• 3 - 5 years of relevant experience in sales, marketing, or general management.
• ⁠⁠Strong computer literacy with excellent proficiency in Microsoft Office Suite.
• ⁠Highly motivated, target-driven, and able to demonstrate a proven track record of achieving results.
• ⁠Strong leadership, communication, and analytical skills.
• ⁠Ability to develop and execute strategies that drive business growth.

Application Closing Date
22nd December, 2025.