Growth & Product Marketing Analyst at Migo Money Incorporated

Migo is a cloud-based platform that enables companies to offer credit to their consumer and small business customers. Leveraging proprietary datasets, Migo builds ML algorithms to assess credit risk, and then offers credit lines to the companies’ customers. This credit line can be used to make purchases from a merchant or to withdraw cash without the need for point-of-sale hardware or plastic cards. Because of our proprietary data and innovative technical solutions, Migo is able to extend credit to underbanked customers who are not typically covered by credit bureaus.

We are recruiting to fill the position below:

Job Title: Growth & Product Marketing Analyst

Location: Lagos

Description

• Migo is looking for an analytical and proactive Growth & Product Marketing Analyst to support in driving customer acquisition, engagement, and retention across all channels.
• This role is ideal for someone who thrives at the intersection of data, digital marketing, product strategy, and customer insights, especially within fintech or fast-paced technology environments.
• You will play a key role in optimizing digital channels, developing customer-facing campaigns, analyzing performance data, and contributing to product positioning that drives business growth.

Key Responsibilities
Marketing & Growth Support:

• Assist in developing and executing product marketing strategies across web, and mobile channels (WhatsApp SMS, etc).
• Support campaign planning, targeting, and messaging for key customer segments.
• Work closely with cross-functional teams (Product, Data, Engineering, Customer Experience) to align marketing initiatives with business priorities.

Digital Marketing Execution:

• Manage and optimize digital advertising campaigns (Google Display, Meta, programmatic, owned channels).
• Monitor campaign performance, track conversions, and recommend improvements to maximize ROI.
• Support creative development for ads, landing pages, and product announcements.

Data, Insights & Reporting:

• Analyze funnel performance, and marketing KPIs to drive decision-making.
• Use analytics tools and data management platforms (Google Analytics, Sigma computing, etc.) to generate insights.
• Support experiment design (A/B tests), monitor results, and interpret findings.

Product Positioning & Messaging:

• Assist in preparing product launch materials, internal briefs (etc.)
• Support with developing customer-facing assets (blog posts, FAQs, in-app, web messaging, email, etc).
• 3 - 5 years of experience in product marketing, digital marketing, growth, or related roles within tech, fintech, or digital-first companies.
• A good understanding of marketing funnels, customer segmentation, and lifecycle marketing.
• Hands-on experience with digital advertising platforms (Google Ads, Meta Ads, programmatic DSPs).
• Comfortable working with data: pulling reports, interpreting metrics, and presenting insights.
• Experience with analytics tools (GA4, Mixpanel, SQL, Excel/Sheets).
• Strong communication skills and ability to translate data into actionable narratives.

Nice-to-Haves

• 3 - 5 years of experience in product marketing, digital marketing, growth, or related roles within tech, fintech, or digital-first companies.
• Experience with A/B testing, experimentation frameworks, or growth loops.
• Familiarity with mobile-first African markets.
• Ability to create lightweight creative assets (simple graphics, landing pages, etc).
• Understanding of fintech user behavior and credit/lending products.
• A good understanding of marketing funnels, customer segmentation, and lifecycle marketing.
• Hands-on experience with digital advertising platforms (Google Ads, Meta Ads, programmatic DSPs).
• Comfortable working with data: pulling reports, interpreting metrics, and presenting insights.
• Experience with analytics tools (GA4, Mixpanel, SQL, Excel/Sheets).
• Strong communication skills and ability to translate data into actionable narratives.
• Experience with A/B testing, experimentation frameworks, or growth loops.
• Familiarity with mobile-first African markets.
• Ability to create lightweight creative assets (simple graphics, landing pages, etc).
• Understanding of fintech user behavior and credit/lending products.

Application Closing Date
26th December, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online