E-Commerce Sales Lead at SunFi Technology Solutions Limited

SunFi is an energy financial technology platform that connects people who want solar energy access to payment plans that match their needs. We work with qualified third-party installers to access easier and faster.

We are recruiting to fill the position below:

Job Title: E-Commerce Sales Lead

Location: Lagos
Job Type: Full-time
Job mode: Hybrid

About the Role

• We're hiring a results-driven E-commerce Lead to own and scale SunFi's direct-to-consumer e-commerce channel. This role sits at the intersection of growth strategy, operations excellence, and data-driven decision-making.
• You'll be responsible for driving revenue through our online storefronts and other online channels, managing the end-to-end customer journey from discovery to delivery, and building the operational infrastructure needed to scale.
• This is not a maintenance role—it's a build-and-scale opportunity. You'll own P&L accountability for the e-commerce channel, lead cross-functional initiatives with logistics, marketing, and product teams, and translate strategic goals into executable plans that deliver measurable results.
• You'll report directly to the Manager, Growth & Strategy Operations, with autonomy to experiment, iterate, and optimize based on performance data.
• This role is critical to SunFi's growth strategy. Speed of execution, analytical rigor, and ownership mentality are non-negotiable.

Responsibilities

• Drive daily/weekly revenue performance against targets, identifying gaps and deploying corrective actions in real-time
• Lead partnership initiatives (e.g.,marketing campaigns, lead optimization funnel) from strategy through execution and performance analysis
• Manage end-to-end e-commerce operations including order fulfillment, logistics coordination, inventory management, and customer service
• Implement and manage CRM systems, WhatsApp Business tools, and automated customer communication workflows
• Build and maintain daily performance dashboards tracking revenue, conversion rates, delivery metrics, and customer behavior
• Provide weekly performance reports and strategic recommendations to Manager, Growth & Strategy Operations
• Manage E-commerce Sales Associate(s) and provide coaching, performance feedback, and skill development
• Collaborate with Marketing team on campaign planning, ad copy selection, and promotional calendar alignment
• Work with Product and Tech teams to implement e-commerce infrastructure (inventory systems, tracking automation, CRM integrations)
• Partner with Finance on margin analysis, pricing strategy, and promotional ROI assessment
• Coordinate with Concierge and Installation teams to ensure seamless post-purchase customer experience
• Propose and implement process improvements, automation opportunities, and efficiency gains
• Stay current on e-commerce best practices, competitive landscape, and emerging technologies relevant to solar e-commerce

What success looks like
Quantitative Metrics (First 90 Days):

• Consistently meet or exceed monthly revenue targets
• Achieve high operational excellence metrics (delivery success, low cancellation rates, fast fulfillment)
• Improve conversion rates across all customer acquisition channels
• Maintain strong customer satisfaction ratings and positive reviews
• Optimize unit economics through cost reduction and margin improvement

Qualitative Excellence:

• Ownership Mentality: You treat the e-commerce P&L like your own business—focused on sustainable, profitable growth
• Execution Velocity: You move fast, test smart, and iterate based on data
• Cross-Functional Leadership: You earn trust and drive results across teams without formal authority
• Strategic Thinking: You balance immediate execution with building scalable infrastructure for long-term growth
• Problem-Solving: You proactively identify issues, propose solutions, and drive implementation independently
• Communication: You provide clear, concise updates on performance, blockers, and opportunities

Requirements 

• Candidates should possess a Bachelor's degree in Business, Marketing, Operations, or related field
• 4-6 years in e-commerce operations, marketplace management, or digital sales with P&L responsibility
• Proven history of meeting/exceeding revenue targets in fast-paced environments
• Strong analytical skills with proficiency in Excel/Google Sheets and data analysis
• Experience managing multi-channel customer acquisition and conversion
• Demonstrated ability to build and scale operational processes
• Excellent project management and stakeholder management skills

Who You Are:

• 4-6 years managing online sales channels, marketplace operations, or direct-to-consumer platforms with P&L accountability
• Strong understanding of fulfillment, logistics, inventory management, and customer service
• Experience with CRM systems, WhatsApp Business, email marketing platforms, and project management tools
• Deep understanding of conversion optimization, lead nurturing, and customer journey mapping
• You thrive in environments where you're creating processes, not just following playbooks
• You find creative solutions with limited resources and execute without perfect conditions
• You take initiative, make decisions with incomplete information, and drive things forward
• Clear verbal and written communication with ability to influence stakeholders at all levels

Bonus Points:

• Experience in Nigeria's e-commerce or marketplace ecosystem
• Background or passion in fintech, energy, or consumer durables e-commerce
• Previous experience scaling e-commerce channels significantly
• Familiarity with solar products or clean energy sector
• Experience managing teams or leading cross-functional projects

Application Closing Date
Not Specified.