Area Sales Manager – FMCG at Blume Distribution Limited (5 Openings)

Blume Nigeria Limited Distribution Company, market and sell unique brands which bring joy to millions of consumers across Africa. Blume Nigeria Limited is a major Marketer and Distribution Company for Sonia Foods Nigeria which is one of Nigeria's leading tomato mix, food and beverages manufacturers. The company is a recognized market leader in tomato mix marketing sales and distribution of other range of Non Diary Creamer and Culinary products Like Kivo Goodtime Creamer NDC, Sonia Thyme Leaves, Sonia Curry Powder Sonia Pepper & Onion Mix. Also Introducing The New Sonia Chicken and Sonia chilli peppe powder.

We are recruiting to fill the position below:

Job Title: Area Sales Manager – FMCG

Locations: Benin - Edo, Aba - Abia, VI, Lekki, & Surulere - Lagos
Employment Type: Full-time

Job Summary

• The Area Sales Manager will be responsible for overseeing and driving sales performance in the FMCG industrywithin the assigned territory.
• The role involves managing sales teams, developing strong distributor and retail networks, implementing sales strategies, and ensuring consistent growth in market share.
• Candidates must have solid experience in sales and a deep understanding of the FMCG.

Key Responsibilities
Sales & Revenue Growth:

• Achieve monthly, quarterly, and annual sales targets for milk and dairy product categories.
• Develop and execute effective sales plans and route-to-market strategies.
• Monitor sales performance and drive initiatives to increase volume, visibility, and penetration.

Territory & Market Management:

• Expand distribution channels and ensure product availability across all retail outlets.
• Conduct regular market visits to identify opportunities, competition activities, and market trends.
• Strengthen relationships with distributors, wholesalers, and key retailers.

Team Leadership & Training:

• Manage, mentor, and motivate a team of Sales Representatives, Van Sales Executives, and Merchandisers.
• Set performance targets and conduct regular coaching to ensure optimal execution.
• Facilitate product knowledge and sales training for team members.

Key Account Management:

• Build strong relationships with modern trade outlets, supermarkets, and key distributors.
• Negotiate pricing, visibility, and promotional agreements to maximize sales.

Reporting & Compliance:

• Prepare weekly and monthly sales reports, competitor analysis, and market intelligence updates.
• Ensure adherence to company sales policies, credit control, and operational standards.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum of 5 years experience in FMCG sales
• Strong leadership, communication, and negotiation skills.
• Proven track record of achieving sales targets and growing territory performance.
• Understanding of distribution management, trade marketing, and route-to-market execution.
• Ability to travel extensively within assigned territory.

Application Closing Date
10th December, 2025.