Digital Marketing Officer at Ibadan Business School Limited

Ibadan Business School (RC: 972642) was incorporated on the 17th day of August, 2011 under the Company and Allied Matters Act 1990 of the Federal Republic of Nigeria with the primary objective of promoting the growth and advancement of business education within and outside Africa. The School is also licensed by the Centre for Management Development (CMD) of Nigeria- the operational arm of the Nigerian Council for Management Development (NCMD) which is the statutory body charged with the responsibility of regulating the standards of Training and Development Institutions in Nigeria.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Ibadan, Oyo
Employment Type: Full-time

Job Description

• Ibadan Business School is seeking a highly driven and innovative Digital Marketing Officer to lead, implement, and manage the School’s digital marketing strategy.
• The successful candidate will be responsible for driving online visibility, promoting training programmes, managing digital channels, executing campaigns, and supporting strategic brand positioning across public and private sector audiences.
• The role requires strong digital marketing expertise, creativity, analytical skills, and practical experience in managing digital platforms that support business growth.

Responsibilities

• Develop and implement a comprehensive digital marketing plan aligned with IBS’s annual strategic goals.
• Manage the School’s website content, SEO, and online presence to ensure high visibility and engagement.
• Plan, create, and publish content across social media platforms (LinkedIn, Whatsapp Facebook, Instagram, X, YouTube, etc.).
• Coordinate paid advertising campaigns such as Google Ads, Facebook/Instagram Ads, and LinkedIn Sponsored Content.
• Manage email marketing campaigns, audience segmentation, and marketing automation for lead nurturing.
• Monitor and analyse campaign performance using analytics tools; prepare periodic performance reports.
• Develop and manage digital marketing budgets; ensure cost-effective execution of campaigns.
• Support the design and distribution of digital flyers, newsletters, and promotional content.
• Manage CRM systems and maintain accurate customer and prospect databases.
• Generate leads for training programs and collaborate with the Business Development team to convert leads into enrolments.
• Ensure brand consistency across all digital channels.
• Keep abreast of trends, technologies, and best practices in digital marketing.
• Coordinate online communities and respond to inquiries across digital touchpoints.
• Provide technical support on digital communication tools used for webinars, online training, and virtual events.

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Information Technology, Business, or any relevant field.
• Minimum of 3 years practical experience in digital marketing, preferably in education, consultancy, or training services.
• Strong understanding of digital marketing channels including social media, SEO, SEM, email marketing, Google Analytics, and digital advertising.
• Hands-on experience with CRM systems and marketing automation tools.
• Strong analytical, communication, and copywriting skills.
• Ability to manage multiple campaigns and meet deadlines in a dynamic environment.
• Knowledge of web management (WordPress or similar CMS) is an added advantage.
• Creativity, innovation, and the ability to work with minimal supervision.
• Demonstrated passion for digital trends, online engagement, and brand storytelling.

Application Closing Date
31st December, 2025.