Marketing Manager at Transsion Holdings

Transsion is a Chinese manufacturer of mobile phones based in Shenzhen. It was the largest smartphone manufacturer by sales in Africa in 2017, and also sells mobile phones in the Middle East, Southeast Asia, South Asia, and Latin America. Its brands include phone brands such as itel, TECNO, Infinix; after-sales service brand Carlcare and accessories brand Oraimo and Syinix.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a Marketing Manager with strong strategic and executional capability to lead our marketing initiatives across Social Media, KOL (Key Opinion Leader) Operations, Customer Operations, and Marketing Activity Operations.
• This role requires a high-level marketing professional who can operate atManager standard, driving brand growth, customer engagement, and campaign performance through structured planning and hands-on execution.

Key Responsibilities
Social Media Marketing:

• Develop and implement social media strategies aligned with business objectives.
• Manage content planning, publishing schedules, and performance tracking across platforms.
• Analyse data and optimise campaigns to improve engagement, reach, and conversions.
• Ensure brand consistency and tone across all social media channels.

KOL / Influencer Operations

• Identify, recruit, and manage KOLs and influencers relevant to the brand.
• Plan and execute KOL campaigns, from briefing to performance evaluation.
• Manage KOL partnerships, contracts, deliverables, and timelines.
• Track ROI and optimise KOL strategies for effectiveness.

Customer Operations & Engagement:

• Develop customer engagement strategies to support acquisition, retention, and loyalty.
• Oversee customer communication campaigns and feedback management.
• Work closely with sales and customer service teams to improve customer experience.
• Use customer insights to guide marketing decisions and campaign optimisation.

Marketing Activities & Campaign Operations:

• Plan and manage online and offline marketing activities, promotions, and events.
• Coordinate campaign execution, budgets, and resources.
• Monitor campaign performance and prepare regular reports.
• Continuously optimise activities based on results and market trends.

Strategic & Team Collaboration:

• Support the development of overall marketing strategy and execution plans.
• Provide guidance and direction to junior marketing team members.
• Collaborate with internal teams and external partners to achieve marketing goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in marketing, with senior-level responsibilities.
• Strong hands-on experience in Social Media Marketing, KOL Operations, Customer Operations, and Marketing Activities.
• Proven ability to plan, execute, and manage multi-channel campaigns.
• Strong analytical and reporting skills.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to work independently and drive results in a fast-paced environment.

Application Closing Date
7th January, 2025. 

How to Apply
Interested and qualified applicants should send their CV to: adebayo.deborah@transsion.com using the job title as the subject of the mail.