Brand Manager at Plugzone Online

PlugZone online is a business management consultant with core competencies in Human capital development,Human resources management, Digital marketing, Web development & design, IT and Support service.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Role Summary

• We are seeking a creative, data-driven, and execution-focused Brand Manager to build, launch, and scale the brand of our new e-hailing platform.
• This role is critical to shaping how riders and drivers perceive, trust, and engage with our brand, from launch messaging to long-term brand loyalty.
• The Brand Manager will own brand strategy, storytelling, visual identity, and market positioning while working closely with marketing, product, operations, and customer experience teams.

Key Responsibilities
Brand Strategy & Positioning:

• Develop and execute a clear brand strategy aligned with the company’s mission, values, and growth goals
• Define brand voice, tone, personality, and positioning for riders, drivers, and partners
• Ensure consistent brand expression across all touchpoints (app, website, social media, offline materials)

Launch & Growth Marketing:

• Lead brand launch campaigns (digital, outdoor, experiential, partnerships)
• Collaborate with performance marketing teams to align brand storytelling with user acquisition
• Support market entry strategies for new cities or regions

Content & Communications:

• Oversee brand messaging, storytelling, and content direction
• Work with designers, copywriters, and agencies to produce high-quality brand assets
• Manage PR, media relations, influencer collaborations, and community engagement

Customer & Driver Experience:

• Work closely with CX and Operations teams to ensure brand promises match real experiences
• Develop brand-led initiatives to improve driver loyalty and rider trust
• Monitor customer feedback and market sentiment to refine brand approach

Brand Governance:

• Create and manage brand guidelines and ensure compliance across teams
• Review and approve marketing materials, partnerships, and campaigns
• Protect and strengthen brand reputation, especially during high-visibility moments or crises

Market & Performance Insights:

• Conduct competitor and market analysis to identify differentiation opportunities
• Track brand health metrics (awareness, sentiment, loyalty, NPS)
• Use insights to continuously refine brand strategy

Key Performance Indicators (KPIs)

• Brand awareness and perception metrics
• Rider and driver engagement levels
• Consistency and quality of brand execution
• Campaign performance and market impact
• Growth in brand trust and loyalty indicators.

Key Requirements
Experience & Skills:

• 4 - 7 years’ experience in brand management, marketing, or communications
• Experience in tech, mobility, fintech, or fast-growing startups is a strong advantage
• Proven ability to build or reposition a brand, preferably from early stage
• Strong storytelling, copywriting, and creative direction skills
• Solid understanding of digital marketing, social media, and consumer behaviour.

Personal Attributes:

• Strategic thinker with strong execution ability
• Comfortable working in fast-paced, ambiguous startup environments
• Data-informed but creatively driven
• Strong stakeholder management and cross-functional collaboration skills
• Passion for building brands that people trust and love.

Why Join Us

• Salary: N350,000 - N500,000 monthly.
• Opportunity to build a category-defining brand from the ground up
• High ownership and direct impact on company growth
• Collaborative, entrepreneurial work culture
• Competitive compensation and growth opportunities.

Application Closing Date
27th January, 2026.

How to Apply
Interested and qualified candidates should send their CV to: plugzoneonlinecv@gmail.com using the Job Title as the subject of the mail.