The Customer Experience (CX) Manager will own, lead, and continuously improve the end-to-end customer experience. This role oversees Customer Service Agents and the QA function, ensuring customer interactions are consistent, high-quality, compliant, and aligned with the company’s service standards.
Reporting directly to the Co-Founders, the CX Manager will combine strong leadership, data-driven decision-making, and deep customer empathy to build a high-performing CS team that drives customer satisfaction, loyalty, and retention.
Key Responsibilities
Leadership, Team & QA Management:
Lead, manage, and inspire Customer Service Agents and QA personnel to consistently deliver excellent customer experiences.
Recruit, onboard, train, and continuously develop CS and QA team members.
Set clear performance expectations, conduct regular performance reviews, and provide ongoing coaching and feedback.
Establish strong feedback loops between QA and CS to drive continuous learning and performance improvement.
Address performance gaps decisively while maintaining a supportive, high-accountability culture.
Quality Assurance (QA) Ownership:
Design, implement, and manage a robust QA framework for customer service operations.
Define quality benchmarks, evaluation scorecards, and audit processes across all customer support channels.
Review QA audits to identify trends, coaching needs, and systemic issues.
Ensure adherence to SOPs, internal policies, regulatory requirements, and brand standards.
Use QA insights to influence agent training, process improvement, and CX strategy.
Customer Experience Strategy & Execution:
Develop and execute a CX strategy focused on customer satisfaction, loyalty, and retention.
Own and continuously optimize customer journeys across all channels (calls, chat, email, app, social media, etc.).
Serve as the final escalation point for complex, sensitive, or high-impact customer issues.
Ensure customer feedback is systematically captured, analyzed, and translated into actionable improvements.
CRM Ownership & Data Management:
Own and actively use the company’s CRM tool to manage customer interactions, tickets, escalations, and reporting.
Ensure all CS agents fully adopt CRM best practices and maintain accurate, up-to-date customer records.
Use CRM data to track performance, identify trends, and drive operational and quality improvements.
Partner with relevant teams to optimize CRM workflows, automations, and reporting dashboards.
Experience using Zoho CRM is a strong added advantage.
Performance Management, Metrics & Reporting:
Define, track, and optimize CX and QA KPIs including CSAT, NPS, Quality Scores, First Response Time , Resolution Time, Escalation Rate, and backlog health.
Build reporting rhythms and dashboards to monitor both operational efficiency and service quality.
Present clear, insight-driven performance reports and recommendations to the Co-Founders.
Process Improvement & Cross-Functional Collaboration
Develop, document, and continuously improve SOPs, playbooks, and QA guidelines.
Work closely with Product, Engineering, Operations, and Growth teams to resolve root-cause customer issues.
Champion the “voice of the customer” internally using insights from CRM data, QA audits, and customer feedback.
Drive initiatives that reduce repeat complaints and improve service consistency.
Qualifications & Experience
Bachelor’s degree in Business Administration, Communications, Management, or a related field (preferred).
Minimum of 8 years’ experience in Customer Service / Customer Experience, with at least 4years in a leadership role.
Proven experience managing CS teams and QA processes.
Prior experience using CRM tools is mandatory; Zoho CRM experience is an added advantage.
Experience working closely with founders or senior leadership is a strong plus.
Startup, tech, health-tech, logistics, or fast-growth environment experience is desirable.
Required Skills & Competencies:
Strong people leadership, coaching, and performance management skills
Deep understanding of customer service quality assurance frameworks
Mandatory hands-on experience using CRM tools for customer support operations
Strong analytical and problem-solving skills
Excellent communication, stakeholder management, and conflict resolution abilities
High ownership mindset with the ability to operate in a fast-paced environment