Digital Strategist at Citimobile Media

Citimobile Media Limited is a Nigerian-based out-of-home (OOH) advertising and 360 marketing communications company.

We are recruiting to fill the position below:

Job Title: Digital Strategist

Location: Lekki Phase 1, Lagos
Employment Type: Full-time

Job Summary

• The ideal candidate will be responsible for developing and implementing digital marketing strategies to achieve business goals.
• He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives.
• Digital strategists offer responsibilities that include developing strong lasting relationships with clients.

Roles and Responsibilities

• Proven experience in creative strategy development and content creation.
• Perform exhaustive research to gain in-depth knowledge of all customer personas.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Experience in managing large accounts and monitoring campaigns.
• Knowledge of Google ads, and programmatic advertising.
• Digital media planning/buying.
• Establish best practices in digital marketing
• Stay up to date with the latest technology and best practices
• Creating and monitoring digital campaigns.
• Developing creative ideas on how to engage an audience and meet clients’ business objectives.
• Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.
• Generate weekly reports using analytics and graphics.

Requirements

• BSc degree in Marketing, Advertising, or a relevant field
• At least 3 - 5 years of proven work experience as a core digital marketing strategist
• Demonstrable experience with SEO/SEM
• Knowledge of Google ads, and programmatic advertising.
• Experience implementing and optimizing Google Ads campaigns.
• Solid knowledge of web analytics tools like Google Analytics.
• Hands-on experience with the creation of strategy and media buying.
• Excellent verbal and written communication skills.
• Strong analytical and project management skills.
• Experience in an advertising agency will be an added advantage.
• Experience in B2B marketing is preferred.

Application Closing Date
5th January, 2026.

How to apply
Interested and qualified candidates should send their CV to: info@ad-visedigital.com using the job title as the subject of the mail.