Content & Community Manager at a Cutting-edge Business and Technology School (Abuja & Lagos)

We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.

We are recruiting to fill the position below:

Job Title: Content & Community Manager

Locations: Abuja (FCT) and Lagos
Employment Type: Contract
Work Mode: Hybrid
Working Hours: 8:00am – 5:00pm (WAT)

About the Role

• We are seeking a strategic and hands-on Content & Community Manager to own our brand narrative, content ecosystem, social presence, and community experience across digital and physical touchpoints.
• This role is the storytelling, cultural, and community engine of the brand. You will shape how the brand is seen, felt, and remembered—building trust, relevance, and loyalty through compelling content, meaningful community engagement, and memorable events.
• You will lead content strategy and execution across all channels, manage and grow our social media platforms, architect and nurture thriving communities, and represent the brand at onsite and virtual events, activations, and partner engagements.
• This is a hybrid role that blends creative direction with hands-on production, strategic planning with real-time engagement, and brand guardianship with growth-focused execution.
• At its core, this role ensures people understand our mission, connect emotionally with the brand, and stay engaged over time.
• Content builds trust. Community builds loyalty. Storytelling builds advocacy, Event Activation builds presence and Visibility. Build trust, educate prospects, warm leads, and reduce sales friction.

Who you are

• You are a brand-led storyteller, creative executor, and community builder who thrives at the intersection of culture, content, and data.
• You take full ownership of how the brand shows up online and offline—moving seamlessly from strategy to execution. You care deeply about quality, relevance, and emotional resonance, and you are obsessed with building communities people genuinely want to belong to.

You are:

• A strategic thinker with strong creative instincts
• Highly hands-on with content creation and social engagement
• Community-first, empathetic, and culturally aware
• Platform-native and trend-aware
• Data-informed, insight-driven, and constantly iterating
• Humble, ambitious, detail-oriented, and reliable in fast-paced environments
• An excellent communicator with strong brand judgement and emotional intelligence.

Key Responsibilities
Content Strategy & Leadership:

• Develop and execute a cross-channel content, community, and brand strategy aligned with business goals across the full funnel (awareness → acquisition → activation → retention → advocacy).
• Own, define, and continuously evolve the brand voice, narrative, tone, and visual identity across all digital, community, event, and partnership touchpoints.
• Lead end-to-end content planning and editorial calendars across social media, website, email, and community platforms.
• Produce and oversee high-impact content including thought leadership, newsletters, impact stories, reports, launch assets, and campaign narratives.
• Conduct competitive analysis, audience research, and trend monitoring to ensure cultural relevance, differentiation, and creative excellence.
• Work closely with internal stakeholders to translate program and product plans into compelling, human-centered content that delivers a strong learning and customer experience.

Content Creation & Production:

• Create and oversee high-quality, platform-native content, including:
  • Short-form and long-form video (Reels, TikTok, YouTube, webinars, recorded sessions)
  • Graphics, carousels, stories, memes, motion and interactive content
  • Clear, persuasive copy tailored to platform behavior and audience intent
• Use tools such as Canva, CapCut, Adobe Creative Suite, and related platforms to design, edit, and publish content efficiently.
• Provide creative direction, quality assurance, and brand consistency across all content outputs.
• Translate complex products, programs, and offerings into simple, relatable, and emotionally resonant stories.
• Must take ownership of creating content and be willing to be the visible face behind some of our stories and messages

Growth Enablement Through Content:

• Create performance-driven creatives and storytelling assets that support growth, marketing, and acquisition initiatives.
• Design content that supports:
  • Awareness and demand generation
  • Conversion and lead qualification
  • Retention, trust, and advocacy
• Generate and curate social proof, testimonials, UGC, case studies, and community success stories.
• Surface deep audience insights, language patterns, objections, and behavioral signals from content and community interactions to inform marketing, product, and program decisions.
• Ensure content consistently feeds growth efforts, and growth initiatives amplify content reach and long-term brand equity.

Community Architecture, Engagement & Experience:

• Build, manage, and scale owned communities across platforms such as Discord, Slack, Circle, WhatsApp, and similar tools.
• Design and execute structured community programs including:
  • Onboarding and activation journeys
  • AMAs, webinars, workshops, challenges, and learning sessions
  • Ongoing engagement campaigns and rituals
• Initiate and implement community engagement activities that strengthen brand perception, awareness, and acceptance.
• Actively moderate discussions, respond to comments and queries, resolve issues, and escalate where necessary to protect experience and trust.
• Identify, recruit, and nurture super-users, ambassadors, and brand advocates through structured advocacy or champions programs.
• Act as the primary bridge between the community and internal teams (Product, Marketing, Support), ensuring feedback loops drive continuous improvement.
• Monitor, analyse, and report on community feedback, sentiment, and reviews, translating insights into program, product, and messaging improvements.
• Communicate new product features, releases, and program updates clearly and consistently to community members.

Digital Channels & Social Media Management:

• Own the day-to-day management, optimisation, and growth of all social media channels, including Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and WhatsApp.
• Develop platform-specific strategies optimised for algorithms, culture, and audience behaviour.
• Schedule, publish, and engage in real time—responding to comments, DMs, mentions, and conversations.
• Ensure consistent storytelling, engagement quality, and brand presence across all digital touchpoints.

Brand Strategy & Development:

• Maintain consistent brand voice, tone, visual identity, and messaging across content, community, campaigns, events, and partnerships.
• Define and elevate the company’s brand narrative across digital platforms, community spaces, PR, partnerships, and live experiences.
• Position the company as a thought leader and category authority through storytelling, collaborations, influencer partnerships, and community-led narratives.
• Ensure messaging reflects customer pain points, value propositions, inclusivity, and global audience diversity.
• Uphold brand, content, and community standards across all interactions.

Campaigns, Promotions & Lead Generation (Always-On Growth Engine):

• Plan and execute integrated, content-led campaigns designed to drive awareness, demand, and qualified leads, including:
  • Content and product launches
  • Themed campaigns and hashtag challenges
  • Giveaways, referrals, and community-driven activations
  • Influencer and creator partnerships aligned with target audiences
• Support lead generation and conversion through:
  • Lead magnets (guides, challenges, workshops, waitlists)
  • Email, social, and community-based nurture campaigns
  • Clear CTAs that move users from engagement to action
• Collaborate with growth and marketing teams to ensure campaigns are measurable, insight-driven, and aligned to acquisition goals.

Event Presence, Brand Evangelism & Direct Acquisition:

• Events are treated as high-trust, high-intent acquisition and brand authority moments — distinct from routine campaigns.
• Represent the company at onsite and virtual events, including:
  • Tech and non-tech conferences
  • Workshops, activations, demo days, and community meetups
• Actively pitch products, programs, and market launches at events to drive:
  • Direct lead capture and follow-up
  • Community growth and partnerships
  • Enterprise, institutional, or ecosystem adoption
• Serve as a brand evangelist and ambassador, embedded within relevant communities to build trust, credibility, and long-term brand affinity.
• Support sponsorships, partnerships, and co-branded initiatives, ensuring:
  • Strong brand visibility and storytelling
  • Clear value positioning
  • Measurable acquisition and strategic outcomes.

Analytics, Reporting & Insights:

• Track and report on key content, social, community, and event metrics, including:
  • Engagement, reach, growth, and retention
  • Community health, participation, and sentiment
  • Event attendance, lead capture, and activation
  • Brand trust and advocacy signals
• Translate data into insights and continuously optimise content, campaigns, community programs, and event strategies.
• Clearly demonstrate the impact and ROI of content, community, and event initiatives.

Key KPIs

• Social engagement rate and reach
• Follower and community growth
• Content saves, shares, and watch time
• Community activity, retention, and sentiment
• Event attendance, activation, and lead capture
• Volume and quality of user-generated content
• Brand trust, advocacy, awareness, and engagement
• Content-to-lead conversion
• Engagement rate
• Inbound SQL rate
• Sales cycle length reduction (influence, not ownership)

What You Own
Daily Question: Is our audience engaged, emotionally connected, and motivated to act because of our brand?
You own:

• Brand narrative, voice, and storytelling
• Content strategy, calendar, and creative execution
• Social media presence and engagement
• Community platforms, programs, and experience
• Community events, AMAs, activations, and engagement
• User-generated content and advocacy programs
• Organic brand growth, trust, and cultural relevance

Does Not Own:

• Paid media budgets or performance targets
• CAC, ROAS, or direct revenue ownership
• Sales quotas or funnel experimentation

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (preferred) with 2–5 years of experience in content strategy, social media, and community building (tech, SaaS, edtech, creator-led, or consumer brands preferred).
• Strong portfolio showcasing video, design, and copywriting capabilities.
• Proven ability to grow social channels and build engaged communities.
• Experience managing campaigns, creators, partnerships, and community initiatives.
• Strong understanding of platform algorithms, trends, and digital culture.
• Excellent communication, storytelling, and stakeholder management skills.
• Passion for community, education, growth, and impact-driven brands.

Nice to Have:

• Experience in edtech, education, or career development
• Hands-on experience with Discord, Slack, Circle
• Motion graphics, animation, or AI-powered creative tools
• Experience supporting events, partnerships, or sponsorships

Our Culture
Embody Our Culture and Values - Live Our Culture Through Actions:
We live by a culture of excellence, integrity, and growth:

• Take Ownership: Act with initiative, accountability, and long-term focus.
• Customer Obsession: Prioritise customer value and outcomes.
• Execute with Excellence: Deliver quality work with precision and impact.
• Action-Oriented: Make fast, informed decisions using experimentation and data.
• Learning & Iteration: Embrace continuous growth and improvement.
• Inclusive & Diverse: We champion diverse perspectives so every voice is heard and valued. By uniting our different views, we don't just follow tradition: we build a better way, together.

What We Offer

• Salary: N100,000 – N250,000 / Month, based on experience and qualifications.
• Opportunity to shape and scale a community-led, content-driven brand.
• High ownership, creative freedom, and strategic influence.
• Collaborative, mission-driven team environment.
• Clear growth and leadership opportunities as the company scales.

Application Closing Date
28th February, 2026.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Note: This is not just a social media role. It is a content, community, brand, and growth-enablement role.