Growth & Marketing Manager at a Cutting-edge Business and Technology School (2 Openings)

We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.

We are recruiting to fill the position below:

Job Title: Growth & Marketing Manager

Locations: Abuja (FCT)  and Lagos

Employment Type: Full-time (Hybrid)
Working Hours: 8:00am – 5:00pm (WAT)

About the Role

• As the Growth and Marketing Manager, you will be at the forefront of our efforts to drive user acquisition, engagement, and retention. You will develop and implement growth strategies, manage marketing campaigns, and work closely with sales, product, and analytics teams to optimize performance and achieve business objectives.
• This role is a strategic and tactical hands-on role for someone who thrives at the intersection of data, creativity, experimentation, and customer psychology.
  • Demand Generation – drive awareness, traffic, leads.
  • Conversion Optimisation – turn leads into paying learners & corporate clients.
  • Retention & Upsell – maximise LTV through upsell and cross-sell.
  • Brand Positioning – establish Ustackschool as the go-to "Learning to Earning" platform.
• You must think like a hacker, operate like a marketer, and analyze like a product manager. Your efforts will play a crucial role in strengthening our leads acquisition, retention, expansion and conversion.

Owns revenue, scale, and performance

• Turn traffic into leads, leads into revenue, and customers into long-term value—efficiently and repeatedly.
• This role drives measurable business growth through experiments, funnels, paid acquisition, lifecycle marketing, and conversion optimisation.
• Demand generation, funnel optimisation, CAC control, and revenue predictability.

Position Overview

• As a Growth Manager, you will be responsible for designing, executing, and scaling growth initiatives across multiple channels and customer touch-points.
• You will collaborate with cross-functional teams (social media & content, design, product) to identify growth opportunities, run experiments, and drive measurable impact on our KPIs.

Who you are

• You are a proactive, action-oriented with minimal supervision, customer-obsessed problem solver who takes full ownership and thrives in fast-paced environments. You combine strategic thinking with flawless execution, making data-informed decisions and delivering high-impact results with minimal oversight. You're deeply committed to learning, iteration, and excellence, embracing collaboration, inclusion, and diverse perspectives to drive sustainable growth and innovation.
• High quality output
• Problem-solving: Ability to assess complex problems, find solutions, and make sound decisions.
• Communication: Strong written and verbal communication skills
• Adaptability: Able to thrive in a fast-paced, changing environment, adjusting strategies as needed.
• Attention to Detail
• Excellent communications, troubleshooting and problem-solving skills.
• Humble, hardworking and ambitious.
• Strategic Leadership – Vision, market positioning, and growth planning.
• Tactical Execution – Campaign design, channel strategy, experimentation.
• Operational Excellence – Day-to-day execution, processes, and tracking.

Key Responsibilities
Growth Leadership & Strategy:

• Own the marketing and growth strategy with a focus on CAC efficiency, LTV expansion, and sustainable scale.
• Develop and maintain a data-driven growth roadmap using frameworks such as AARRR, North Star Metric, and Growth Loops.
• Align all growth initiatives with company OKRs and board-level revenue targets.
• Identify and prioritise high-leverage growth opportunities through market analysis, competitive intelligence, and customer insights.
• Build a scalable growth experimentation system, including hypothesis-driven tests, test calendars, and sprint retrospectives.
• Use agile growth methodologies to drive fast iterations and continuous improvement.
• Use proxy metrics, cohort analysis, and benchmarking where data is unavailable.
• Collaborate with the CEO to develop strategic marketing initiatives that increase the number of leads to subscribers
• Analyse market trends and customer insights to inform strategic marketing decisions.

Paid Media Advertising:

• Meta (Facebook & Instagram Ads): Launch high-converting creative sets (image, video, carousel) for top-of-funnel reach and retargeting.
• Google Ads: Manage search, display, and performance max campaigns to capture intent-driven traffic.
• LinkedIn Ads: Target B2B personas with sponsored content, InMail, and lead gen forms.
• YouTube Ads: Run pre-roll and in-stream ads to build brand recall and push mid-funnel conversion.
• TikTok Ads: Leverage trending, UGC-style content to engage Gen Z/Millennial audiences.
• Reddit/Quora/X Ads: Test niche channels for contextual relevance and audience depth.
• Whatsapp Ads: Launch high-converting whatsapp creatives
• Analyse campaign performance and adjust strategies to optimize results.
• Manage the marketing budget and ensure efficient allocation of resources.
• Oversee the creation of marketing materials, including brochures, digital content, and promotional items.

Data Experimentation, Execution & Optimisation:

• Design, prioritise, and execute high-impact growth experiments across the full customer journey (acquisition to revenue).
• Ability to create hypotheses, test variations, and measure statistically valid results
• Build and manage an experimentation pipeline: from ideation → hypothesis → execution → reporting.
• Run high-velocity experiments (landing pages, onboarding flows, pricing models, ads, funnels).
• Optimise ICP targeting and behavioural segmentation using qualitative and quantitative research.
• A/B test headlines, CTAs, ad formats, video lengths, visuals, and landing pages.
• Optimise marketing channels and campaigns for maximum performance
• Collaborate with content and design teams to develop ad creatives optimized for each channel and funnel stage.
• Experiment with new channels to develop promising acquisition campaigns.
• Standardise the leads and conversion process with a standard operating procedure (SOP)

Lead Generation & Qualification:

• Develop targeted lead magnets, gated content, and SEO-driven landing pages to capture top-of-funnel users.
• Collaborate with Sales teams to implement MQL → SQL → Revenue
• Use data enrichment tools to qualify leads in real-time.
• Build and manage multi-step nurture sequences (email/SMS) tailored by lead score, behavior, and segment.
• Track lead velocity rate, conversion time, and pipeline coverage
• Conducthigh-volume outbound calls(cold/warm) to potential clients using provided lead lists or self-generated leads.
• Utiliseemail, LinkedIn, SMS, and social mediato engage prospects and schedule appointments.
• Followscripted and non-scripted pitchesto introduce the company’s products/services.
• Conduct outbound calls, emails, and SMS to prospective clients using provided leads or cold outreach.
• Manage and operationalise acquisition channels that are working, including SEO and content marketing
• Identify decision-makers (e.g., business owners, executives, managers) and tailor outreach accordingly.

Appointment Setter:

• Meet or exceed daily/weekly appointment-setting targets.
• Follow up with leads to nurture relationships and confirm appointment attendance.
• Qualify leads by assessing their needs, budget, and decision-making authority.
• Scheduleconfirmed, high-quality appointmentsfor sales representatives via calendar tools (Calendly, Google Calendar, etc.).
• Sendfollow-up reminders(email/call) to minimise no-shows.
• Reschedule or redirect appointments as needed based on prospect availability.
• Provide feedback to the sales team on lead quality and customer responses.
• Stay updated on product knowledge and sales pitches to improve conversion rates.
• Introduce company products/services and identify potential customer needs.

Direct Content team with winning Strategies:

• Provides data-backed briefs
• Identifies winning messages and formats
• Signals which content drives conversions
• Support Content that fuels Growth, and Growth and Marketing scales Content.

Funnel Analytics & Conversion Optimisation

• Own funnel tracking and reporting using analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
• Use behavioural analytics (Hotjar, FullStory, CrazyEgg) to uncover friction points in user journeys.
• Design and execute rapid A/B tests and growth experiments to improve CAC, LTV, retention, and user activation.
• Optimize landing pages, onboarding flows, and in-app conversion touchpoints collaborating with prodicts
• Collaborate with product and dev teams to roll out product-led growth features (e.g., referral systems, free tools, upgrades).
• Analyze product usage insights and experiment with improvement recommendations for onboarding flows, feature discovery, and in-app nudges.
• Identify bottlenecks, drop-offs, and churn reasons and recommend solutions backed by data
• Analyze user behavior, funnels, and lifecycle stages using tools like Mixpanel, GA4, Amplitude, or Looker.

Retargeting & Funnel Acceleration:

• Implement retargeting strategies across social platforms
• Segment and nurture cold vs. warm audiences with progressive content and time-sensitive offers.
• Use dynamic product ads and abandoned cart flows to re-engage drop-offs.

Channel Management & Campaigns:

• Lead performance and organic campaigns across social, SEO, email, paid ads, influencer, community, and partnerships.
• Launch and scale social growth loops, viral campaigns, and content funnels that generate qualified leads.
• Partner with the paid media team to align creatives, targeting, bidding strategies, and A/B testing.
• Build lead generation funnels, cold outbound email sequences, and paid campaigns with measurable ROI.
• Collaborate with the social media team to blend brand storytelling with growth outcomes.

Organic & Social Growth:

• Lead market research efforts to identify new opportunities for growth and target audience expansion.
• Work with the social media and content team to design content that balances brand storytelling and lead generation.
• Optimise organic distribution: LinkedIn growth, Reddit/Quora strategies, YouTube SEO, TikTok virality loops.
• Launch UGC and influencer campaigns to generate social proof and drive shareable moments.
• Test viral loops, growth hacks, and community engagement strategies.

Awareness & Market Activation:

• Lead the planning and execution of online and offline event campaigns to increase brand awareness and audience engagement.
• Drive market activation initiatives by coordinating physical activations, community engagements, and promotional experiences.
• Strengthen brand presence by representing the company at industry events, conferences, trade shows, and vendor exhibitions.
• Oversee the production, quality, and deployment of branded marketing materials and merchandise to support events and activations.
• Collaborate with cross-functional teams to ensure consistent messaging and alignment across all awareness and activation activities.

CRM & Data Lifecycle Management:

• Map and manage the user lifecycle from onboarding → engagement → upgrade → renewal.
• Implement lifecycle marketing workflow to optimize email onboarding flows, drip campaigns, re-engagement, key drop-off points and referral systems.
• Design and implement automated workflows (drip campaigns, onboarding sequences, reactivation nudges).
• Segment users based on behavior, recency, product usage, and engagement.
• Use tools like Customer.io, HubSpot, Klaviyo, Intercom, or ActiveCampaign to build and optimize journeys.
• Run personalized A/B tests for subject lines, offers, timing, and content formats.
• Drive usage-based campaigns (e.g., tips, product tours, usage thresholds).
• Analyze open rates, CTR, conversions, unsubscribe rates, and churn behavior to refine campaigns.
• Maximum Customer relationship management for Retention, upsell, reactivation
• Log all interactions, lead statuses, and appointment details in theCRM (Salesforce, HubSpot, Zoho, etc.).
• Ensure accurate lead tagging and segmentation for sales team follow-up.
• Maintain a clean and updated database to avoid duplicate or outdated entries.
• Cross-Functional Collaboration
  • Work closely with product, marketing, content, sales, and design to align growth priorities.
  • Present experiments and growth metrics to leadership and provide clear ROI narratives.
  • Collaborate with sales, product, and analytics teams to drive user acquisition and retention.
  • Collaborate with marketing for messaging, performance campaigns, and social strategy
  • Collaborate with Design & Content for creatives, landing pages, ads, and storytelling
  • Collaborate with Product for for feature development, onboarding, identifying drop-off points and automating follow actions.
  • Collaborate with Sales for for lead scoring, feedback loops, and product-market fit insights, Relay key prospect objections or FAQs to refine sales scripts and strategies.
  • Collaborate with Product & Engineering for to implement and track experiments at scale
  • Attend sales meetings to stay updated on product changes, promotions, and target markets.
• Strategic & Channel Partnership
  • Leverage external audiences, distribution, and credibility without the CAC of paid media
  • Identify, evaluate, and build partnership pipelines with influencers, communities, content creators, affiliate marketers, SaaS integrations, B2B/B2C collaborators.
  • Co-create campaigns with partners that drive traffic, trials, signups, or revenue.
  • Design and manage affiliate and ambassador programs with incentive structures tied to performance.
  • Own joint growth experiments with partners (co-branded webinars, UGC contests, newsletter swaps, gated content).
  • Negotiate terms and track performance (ROI, leads, conversions, churn).
  • Leverage partnerships to improve SEO via backlinks and domain authority.
  • Lead Partner newsletters, social, webinars
• Performance Metrics & Reporting
  • Set up dashboards using Google Analytics, Looker Studio, Meta Ads Manager, or a unified BI tool.
  • Meet or exceeddaily/weekly quotas(e.g., 50+ calls/day, 10+ appointments/week).
  • Track KPIs such ascall-to-appointment conversion rate, lead response time, and no-show rate.
  • Track and report on marketing metrics, providing actionable insights.
  • Present weekly and monthly growth performance reviews with insights and next-step actions.

Key KPIs
Measures financial and growth efficiency

• Customer Acquisition Cost (CAC), ROAS, marketing ROI
• Marketing Qualified Leads (MQLs) → Sales Qualified Leads (SQLs) → Revenue
• Activation rate
• Retention & CLTV
• Funnel conversion rates
• Revenue growth vs target
• Cost per opportunity
• Monthly revenue predictability
• Customer Lifetime Value (CLTV) & Retention Rate
• Revenue Growth % vs. Target
• Monthly Active Users (MAU) & Engagement Rates
• Monthly revenue predictability
• Weekly Recurring Revenue (WRR), Monthly Recurring Revenue (MRR)
• Organic Traffic & Social Engagement Growth
• Referral Rate & Virality Index

What you Own?
Daily Question: Where are we leaking growth, and how do we fix it fast?

• Growth strategy and roadmap
• Paid acquisition and channel performance
• Funnel design and conversion optimization
• Experimentation frameworks and analytics
• Lead generation, qualification, and revenue impact
• Lifecycle marketing, CRM, retention, upsell
• Growth partnerships and affiliate programs

Does not Own?

• Day-to-day community moderation
• Brand voice execution (You will influence, not execute)
• Organic content production (You will brief and optimise it)

Qualifications

• 2–5 years in growth marketing, product growth, or performance marketing.
• Proven track record of driving measurable growth through experiments and campaigns.
• Strong knowledge of growth frameworks (e.g., AARRR, North Star Metrics, Lean Growth Model).
• Hands-on with tools: GA4, Mixpanel, Hotjar, Hunter, Zoho, Apollo, HubSpot, Segment, Google Ads, Capcut, Canva Meta Ads Manager, or similar.
• Strong analytical mindset — can build dashboards, interpret data, and make data-driven decisions.
• Ability to manage multiple projects, prioritize fast, and execute under pressure.
• Experience working in cross-functional agile teams with product/design/dev.

Bonus/Preferred:

• Experience in SaaS, edtech, eCommerce, or marketplaces.
• Familiarity with SQL, Zapier, or low-code automation tools.
• Basic knowledge of UX/UI principles or front-end optimization.
• Experience with freemium, referral programs, or viral growth mechanics.
• Experience in ed-tech is an advantage

Our Culture|
Embody Our Culture and Values - Live Our Culture Through Actions
We live by a culture of excellence, integrity, and growth:

• Take Ownership – Act with initiative, accountability, and long-term focus.
• Customer Obsession – Prioritize customer value and outcomes.
• Execute with Excellence – Deliver quality work with precision and impact.
• Action-Oriented – Make fast, informed decisions using experimentation and data.
• Learning & Iteration – Embrace continuous growth and improvement.
• Inclusive & Diverse – We champion diverse perspectives so every voice is heard and valued. By uniting our different views, we don't just follow tradition—we build a better way, together.

Compensation

• N100,000 – N250,000, based on experience and qualifications.

Our Benefits:

• Competitive salary package
• Hybridwork options
• Performance-based bonuses (company targets dependent)
• Office-based perks.

Application Closing Date
28th February, 2026

How to Apply
Interested and qualified candidates should:
Click here to apply online