Digital Marketer at Watolex Crown Integrated Services

Watolex Crown Integrated Service is a premier human resources consulting firm dedicated to providing comprehensive solutions in recruitment, capacity building, and management consultancy. Our mission is to meet the evolving needs of our clients through unwavering professionalism and exceptional customer service. Driven by a pursuit of excellence, we strive to enhance every aspect of our operations, ensuring optimal outcomes for our clients.

We are recruiting to fill the position below: 

Job Title: Digital Marketer

Location: Ogba, Lagos
Employment Type: Full-time

Job Summary

• The Digital Marketer is responsible for driving online customer acquisition, engagement, and revenue growth through digital channels.
• This role will plan, execute, and optimize digital campaigns across logistics, e-commerce, and food delivery services, using data-driven strategies to increase brand visibility, orders, and customer retention

Responsibilities

• Develop and execute digital marketing strategies to drive customer acquisition, order volume, and revenue growth.
• Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, and other relevant platforms.
• Manage organic digital channels including social media, email, SMS, website content, and landing pages.
• Collaborate with Product, Sales, Operations, and Customer Service teams to align campaigns with service readiness and business priorities.
• Track and analyze campaign performance including CAC, CTR, conversions, ROAS, engagement, and retention.
• Create content calendars, campaign messaging, creatives, and promotional offers aligned with brand guidelines.
• Run A/B tests on creatives, messaging, offers, and audience segments to improve performance.
• Manage digital marketing vendors, agencies, and tools where required.
• Monitor competitor digital activities and recommend growth interventions.
• Prepare weekly and monthly performance reports with insights and recommendations.

Job Specific Responsibilities

• Food Delivery: Run meal-time campaigns, merchant promotions, location-based targeting, and retention offers.
• Local Logistics: Promote express delivery, same-day services, zonal pricing, and micro-hub activation campaigns.
• E-commerce Fulfillment: Drive awareness and lead generation for fulfillment, storage, packaging, and delivery services.
• International Logistics: Support digital awareness campaigns for cross-border shipping and personal import/export services.
• Customer Loyalty: Execute referral programs, discount cycles, reactivation campaigns, and repeat-user incentives.

Requirements

• Degree or HND in Marketing, Communications, Business, or related field with 2–4 years’ experience in digital or performance marketing (logistics, e-commerce, or food delivery experience is an advantage).
• Strong hands-on experience with Meta Ads, Google Ads, analytics dashboards, and email/SMS automation tools.
• Proven ability to run acquisition-focused campaigns and optimize for conversion.
• Strong analytical, reporting, and optimization skills.
• Good understanding of Nigerian consumer behavior and digital trends.

Salary
N250,000 - N350,000 / Month.

Application Closing Date
1st February, 2026.