Chief Marketing Officer at an Innovative Real Estate Development Company - Alan & Grant

Alan & Grant - Our client is an innovative real estate development company dedicated to resolving the housing deficit in Africa.

They are recruiting to fill the position below:

Job Title: Chief Marketing Officer

Location: Lekki, Lagos

Job Summary

• The Chief Marketing Officer provides strategic leadership for the company, driving market visibility, customer acquisition, and revenue growth across property sales, leasing, and development.
• The role oversees brand strategy, digital presence, project marketing, client engagement, and market intelligence.
• The CMO ensures all marketing initiatives support project pipelines, accelerate property sales cycles, and position the organisation as a market leader.

Key Responsibilities

• Develop and execute end-to-end marketing strategies for property sales, leasing, and new developments.
• Lead real estate market research, pricing insights, buyer behaviour analysis, and competitor mapping.
• Oversee digital marketing, project launches, PR, events, and community engagement initiatives.
• Drive lead-generation campaigns, sales funnel optimisation, and client conversion strategies.
• Manage marketing budgets and performance analytics for all campaigns and property portfolios.
• Strengthen brand visibility across traditional, digital, and experiential channels.
• Support sales teams with market intelligence, pricing strategy, and targeted marketing materials.
• Lead cross-functional collaboration with sales, development, and project teams for launch readiness.
• Ensure consistent brand messaging and compliance across all touchpoints and communications.
• Build and mentor the marketing team, driving capability development and performance excellence.

Requirements

• Bachelor’s in Marketing, Business, Communications; MBA is required.
• 10–12 years’ senior marketing leadership experience, preferably in real estate or a related sector.
• Proven track record in property marketing, sales enablement, and project launch strategies.
• Strong understanding of digital real estate marketing, analytics, and customer insights.
• Excellent leadership, negotiation, and stakeholder management skills.
• Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, SEO/SEM tools).
• Strong knowledge of CRM systems (HubSpot, Salesforce, Zoho CRM or similar).

Application Closing Date
Not Specified.