Social Media Manager at Elvaridah Limited

At Elvaridah, we emphasize on the critical matters and prospects of organizations such as business growth, strategy, planning, marketing, structure, and people management across different industries. We help companies focus on the growth of their businesses while aligning costs with strategy. With our all-inclusive approach and expertise, we capture values across the boundaries of any organization. Elvaridah focuses on optimizing all the different parts of a business as a unit.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos
Employment Type: Full-time (Hybrid)
Industry: Hospitality / Hotel Management

Job Summary

• The Social Media Manager will be responsible for developing and executing the hotel’s social media strategy to increase brand awareness, drive bookings, and enhance guest engagement.
• The role requires a creative, data-driven professional with strong knowledge of hospitality marketing, content creation, and online reputation management.

Key Responsibilities
Social Media Strategy & Management:

• Develop and implement a comprehensive social media strategy aligned with the hotel’s brand and business goals.
• Manage the hotel’s social media accounts across platforms including Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and Google Business Profile.
• Plan and execute monthly content calendars featuring promotions, events, guest experiences, and brand storytelling.

Content Creation & Campaigns:

• Create high-quality content including photos, videos, reels, stories, and captions that showcase the hotel’s rooms, amenities, dining, events, and guest experiences.
• Coordinate photoshoots, video shoots, and influencer stays when required.
• Collaborate with the marketing, front office, F&B, and events teams to capture real-time content.

Community Management & Engagement:

• Monitor and respond promptly to comments, messages, and inquiries across all social platforms.
• Engage with followers, influencers, and travel communities to build strong online relationships.
• Handle customer complaints or feedback professionally and escalate when necessary.

Online Reputation & Reviews:

• Monitor and manage online reviews on platforms such as Google, TripAdvisor, Booking.com, and social media pages.
• Respond to reviews in line with the hotel’s tone of voice and service standards.
• Work with management to identify trends and areas for service improvement based on online feedback.

Performance Tracking & Reporting:

• Track social media performance using analytics tools and prepare monthly reports on engagement, reach, conversions, and campaign success.
• Optimize content and campaigns based on insights and performance data.

Paid Social Media Advertising:

• Plan, execute, and optimize paid social media campaigns to promote room bookings, special offers, events, and seasonal promotions.
• Manage advertising budgets and monitor ROI.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• 3–5 years of experience as a Social Media Manager, preferably in hospitality, travel, or lifestyle brands.
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in content creation tools (Canva, Adobe Suite, CapCut, etc.).
• Experience with social media analytics and reporting tools.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to work flexible hours, including weekends or holidays when required for events or campaigns.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should forward their CVs to: careers@elvaridah.com using the job title as the subject of the mail.