Brand Manager – Dairy at Sonia Foods Industries

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia.
The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Brand Manager – Dairy

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a high-performing and passionate Brand Manager to lead the strategic and creative direction of our milk and dairy product portfolio. This role requires a visionary leader with proven experience in FMCG brand management, particularly in milk and dairy categories, to strengthen brand equity, drive consumer engagement, and accelerate business growth.

Key Responsibilities

• Brand Strategy & Positioning: Develop and implement compelling brand strategies that align with business objectives and consumer insights across the milk and dairy category.
• Marketing Campaigns: Lead the planning, execution, and optimization of 360° marketing campaigns (ATL, BTL, and digital) to build brand awareness, engagement, and conversion.
• Innovation & Product Development: Collaborate with R&D and cross-functional teams to drive innovation, oversee product launches, and enhance product portfolio performance.
• Consumer Insights & Market Trends: Leverage market research and consumer data to identify trends, opportunities, and competitive threats, and translate insights into impactful actions.
• Brand Performance Management: Track KPIs, analyze brand health metrics, and provide regular performance reports and actionable recommendations.
• Cross-functional Collaboration:Work closely with Sales, Trade Marketing, Supply Chain, and external agencies to ensure seamless brand execution and consistency across all touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 5 years of experience in brand management within the FMCG sector, with a strong focus on milk and dairy products.
• Proven track record of successful brand building and marketing campaign execution.
• Strong understanding of consumer behavior, market dynamics, and category trends.
• Excellent project management, communication, and leadership skills.
• Ability to think both strategically and creatively, with a hands-on approach.

Why Join Us

• Be part of a passionate and innovative team shaping the future of dairy brands.
• Work in a fast-paced environment where your ideas and impact matter.
• Competitive compensation and career growth opportunities.
• Salary is open for negotiation.

Application Closing Date
10th February, 2026.