Digital Marketing / Social Media Manager at Tivana Workforce

Tivana Workforce is a workforce solutions company that provides services that unlock the full potential of human capital to drive business excellence and growth in an ever-evolving marketplace. Our Services include Staffing and Recruitment, Workforce Management, Training and Development, Technology Solutions, HR Consulting, Team Retreat Planning and Specialized services.

We are recruiting to fill the position below:

Job Title: Digital Marketing / Social Media Manager

Location: Abuja
Employment Type: Full-time

Job Summary

• The Digital Marketing/Social Media Manager will be responsible for promoting the retail shop’s products online, managing all social media channels, and driving customer engagement and sales through digital campaigns.
• The ideal candidate will create content, monitor trends, manage online ads, and grow the brand’s online presence.
• This role requires creativity, digital skills, and a strong understanding of retail marketing.

Key Responsibilities
Social Media Management:

• Manage and update social media accounts (Instagram, Facebook, TikTok, WhatsApp Business, etc.).
• Plan, create, and publish engaging content—photos, videos, reels, stories, and product showcases.
• Respond to customer messages, comments, and inquiries promptly.
• Maintain a consistent brand voice and visual style.
• Grow the store’s social media followers and engagement rate.

Digital Marketing & Online Promotion:

• Plan and execute online marketing campaigns and promotions.
• Manage sponsored ads on Facebook, Instagram, and Google.
• Track digital performance and optimize ads for better reach and conversion.
• Promote new arrivals, special offers, and seasonal sales.
• Collaborate with the sales team to align online promotions with in-store activities.

Content Creation & Branding:

• Photograph and video products for marketing use.
• Create product descriptions, captions, and marketing copy.
• Design simple digital materials—flyers, banners, price lists, etc.
• Work with graphic designers (if available) to maintain brand aesthetics.

Customer Engagement & Conversion:

• Convert online inquiries into actual sales through effective communication.
• Direct customers to the store or online order channels.
• Follow up with potential leads and maintain customer lists.
• Develop email and WhatsApp marketing campaigns.

Analytics & Reporting:

• Monitor analytics for social media accounts and websites.
• Track engagement, reach, growth, and campaign performance.
• Prepare weekly/monthly digital marketing reports.
• Provide recommendations for improvement based on data insights.

Market Research & Competitor Analysis:

• Identify trending products and content styles in the retail industry.
• Study competitors’ online strategies and suggest improvements.
• Stay updated with digital marketing trends, tools, and social media algorithms.

E-Commerce Support (If applicable):

• Upload products to online store platforms.
• Manage product descriptions, prices, and promotional updates.
• Track online orders and coordinate with sales for fulfillment.

Qualifications & Experience

• OND / HND / Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or social media management.
• Experience in retail marketing is an added advantage.
• Basic knowledge of online advertising tools (Facebook Ads Manager, Google Ads).
• Ability to create and edit simple videos and graphics.

Skills & Competencies:

• Strong content creation and storytelling skills.
• Good photography and basic video editing abilities.
• Knowledge of social media trends and algorithms.
• Strong communication and customer service skills.
• Creativity and attention to detail.
• Ability to work independently and meet deadlines.
• Basic graphic design skills (Canva or similar tools).

Personal Attributes:

• Creative and innovative.
• Social media savvy and trend-aware.
• Organized, proactive, and results-driven.
• Friendly, responsive, and customer-focused.
• Strong sense of responsibility and brand awareness.

Application Closing Date
30th January, 2026.